Torre Installs Three-Story Tequila Tower

To celebrate this news, Torre has launched #MyTequilaFace social media photo contest where participants can win $50 gift certificates and an exclusive invitation to the soft opening this Fall

Torre-Tequila-Tower

Saucon Valley, PA (October 10, 2014) – Torre, a modern take on authentic Mexican cuisine set to open this November in the Promenade Shops at Saucon Valley, has installed its much-anticipated centerpiece, a three-story high tequila tower. To celebrate this news, Torre has launched its #MyTequilaFace social media photo contest where participants can win $50 gift certificates and an exclusive invitation to the soft opening of Torre this Fall.

Torre’s custom-built tequila tower is positioned in the center of the bar and will display over 80 different types of tequila. The tower was designed by Jeffrey Beers International, a firm of talented and highly trained designers with a reputation for pushing creative boundaries in the hospitality industry.

In concert with the milestone, Torre is holding a social media photo contest where followers can post a picture of their best “tequila face” (no drink necessary) with the hashtag #MyTequilaFace to the restaurant’s Facebook and/or Twitter pages.

“Torre’s tower will feature over 80 different types of tequila, some of which pack quite a delicious punch,” said Jillian Bevacqua, Marketing Director at Paxos Restaurants. “Our contest gives fans a chance to show off their best post-tequila, puckered facial expressions. Just take a selfie of your best tequila face and post it with the hashtag #MyTequilaFace to our Facebook or Twitter pages.”

Each Friday, between now and October 31, Torre will randomly select a #MyTequilaFace winner who will receive a $50 gift certificate to the restaurant. At the conclusion of the contest, a grand-prize winner will be chosen to receive an invitation for four to the exclusive soft opening of Torre this November.

The public can follow all Torre news, menu, décor and opening updates at torrerestaurant.com, Facebook (facebook.com/torrerestaurant) or Twitter (@torrerestaurant).

About Paxos Restaurants
Paxos Restaurants is owned by entrepreneur George Paxos. The company is a collection of three premier restaurants located in Lehigh Valley, Pa., including Melt® (www.meltgrill.com), Blue™ (www.bluegrillhouse.com) and Torre™ (www.torrerestaurant.com). All three of the restaurants are food destinations that feature modern, unique atmospheres with bold flavors, handcrafted beverages and a commitment to service.

Press release provided by:
David Saba
Spark
Public Relations Counselor
One West Broad St — Suite 1000
Bethlehem, PA 18018
saba@sparkcreatives.com