Downtown Allentown Hosts 3rd Annual Jingle Bell Cocktail Trail on Small Business Saturday


Allentown, PA – The Downtown Allentown Business Alliance presents the 3rd annual Jingle Bell Cocktail Trail on Small Business Saturday, November 24th in partnership with Vault 634. Support your local businesses while enjoying delicious cocktails and other treats at over 20 different businesses in downtown.  

Your tickets gains you admission to the trail along with a commemorative tasting glass and a Small Business Saturday tote bag filled with swag and coupons for our downtown retailers and restaurants. Guests will travel from business to business to get their samples. This is a ticketed event for those 21 years of age and over. 

New this year, strolling carolers singing holiday tunes and guests will have the opportunity to take pictures with “Sexy Santa” at the pop-up shop, Soaked Winery.   

Tickets are $25 for individuals or save $5 per ticket on groups of 4 or more! 

Check-in this year takes place at Vault 634 – a great opportunity to tour this gorgeous new venue in downtown Allentown! 

Tickets are on sale now and may be purchased at 

When: Saturday, November 24th  

Time: 1 p.m. – 5 p.m.

Where: Downtown Allentown Retail Stores

What:  Cocktail sampling event

Cost: $25/individual or $20/groups of 4 or more 

Participating Downtown Retailers and Restaurants Include:  

Allentown Art Museum Store


Bella Bridesmaids

BeSkintiful Makeup & Facial Bar

The Blow Dry Bar by ReVive! Salon 

Good Guy Made In America

Greenmouth Juice Cafe 

I O Beauty Market

Meraki Beauty

Michael Jewelers

Nailplay Studio


ReVive! Hair Salon

Royal Lionness



Studio 8 Beautique Lounge 

The Perfect Fit Resale Boutique

Lehigh Valley Phantoms Phan Shop

Token Allentown

Your Neighborhood Dry Cleaner 

Pop-up Shops: The Archive Collection, Artists at Heart, Soaked Winery, Truffle Bar    


There is plenty of parking in downtown Allentown. We suggest parking in the Community Deck located at 13 S 6th Street. For more information, please visit  

 “Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive. Created by American Express in 2010, Small Business Saturday® is the cornerstone of American Express Shop Small efforts. While Small Business Saturday is highlighted as a special day when we can show our support as a nation for small business owners and our communities, the Shop Small Movement is a year-round campaign to celebrate and support small businesses every day.” To learn more visit  

The Downtown Allentown Business Alliance is proud to partner with the City of Allentown and our downtown retailers and restaurants. Thank you to all of our sponsors, City Center Allentown, The Waterfront, and Vault 634 for making community events like the Jingle Bell Trail possible.  

For more information, please contact Betsy Kohl at 484-226-6323 or visit and our event page on Facebook


About The Downtown Allentown Business Alliance:


Downtown Allentown serves as the commercial and cultural heart of the Lehigh Valley. Our downtown features unique ethnic restaurants, a historical arts district, eclectic businesses – and amazing people – making us a vibrant center of energy and activity. Here, visitors can discover a wide array of tastes, culture, entertainment and history. Our districtconsists of the area from 5th Street to 12th Street, and from Walnut to Linden Streets, and is supported by adjoining city neighborhoods and the riverfront.


About The Chamber:


The mission of The Greater Lehigh Valley Chamber of Commerce is to improve the economy and quality of life in the Lehigh Valley Metropolitan Area.  We accomplish this through business-to-business networking events and marketing products, affinity programs and exclusive, money saving member benefits, training programs, government affairs initiatives and public policy advocacy, and community development enterprises.  With nearly 5,000 members who employ more than 200,000, the Chamber is the largest in Pennsylvania and New Jersey, and in the top ten nationwide. 


Information provided to TVL by:
Betsy Kohl
Main Street Manager
The Chamber, 840 W. Hamilton Street, Suite 205, Allentown, PA 18101