Brooklyn Bred Sponsors PCFLV Hearts of Gold Gala

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Brooklyn Bred has signed on as the Presenting Sponsor of the 2019 PCFLV Hearts of Gold Gala.

ALLENTOWN, PA – October 16, 2019 – The Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) is proud to announce that Brooklyn Bred has signed on as the Presenting Sponsor of the November 9th Hearts of Gold Gala.


The Hearts of Gold Gala, which is the largest fundraiser for PCFLV, is set for November 9th at the Centennial Event and Catering Center at the Homewood Suites in Center Valley, Pa. This black-tie optional event features a cocktail hour, a silent auction, a sit-down dinner and a wine pull. The highlight of the evening is the live auction, which features artwork created by local pediatric cancer patients and siblings of kids who passed away from cancer.


“It is our privilege to support such a worthy cause … assisting families in need during such a challenging time,” said George Gavirati, National Sales Manager for Brooklyn Bred. “We are honored to support PCFLV on behalf of our great retail partners Wegmans, Giant and ACME supermarkets.”


Michelle Zenie, Executive Director at PCFLV, added, “We are thrilled to have Brooklyn Bred be this year’s presenting sponsor of the Hearts of Gold Gala. They were involved in the event last year and decided to increase their support this year. Their sponsorship directly correlates to assistance that we are able to provide to local pediatric cancer patients and their families.”


Additional information about the Hearts of Gold Gala, presented by Brooklyn Bred, can be found at


PCFLV is a local non-profit providing free programs and services to local pediatric cancer patients and their families. PCFLV offers financial assistance in the form of a bill-paying fund at Lehigh Valley Reilly Children’s Hospital; gift cards for gas, groceries, hospital cafeterias and EZ Pass; a funeral expense stipend in the event of a child’s passing; and college scholarships. PCFLV also holds monthly events and support groups, purchases and distributes tickets to local sporting and entertainment events, and offers a one-time house cleaning to newly diagnosed families. A week-long day camp called Camp Smile and an overnight teen camp are also part of the free programming that PCFLV provides. To learn more about PCFLV, please go to

Information provided to TVL by:
Tracy Stauffer
Marketing and Community Relations Coordinator