Multi-platform coverage included the first live radio news broadcast and billboards
Bethlehem, PA. – November 6, 2019 – Lehigh Valley Public Media aired live election night coverage on Tuesday, November 5 on multiple platforms, including the newly-launched NPR station, WLVR. The live radio broadcast augmented Decision 2019: A Special Presentation from PBS39 News Tonight and featured reporting from the PBS39 Reporter Corps®, and commentary from Christine Dempsey, Senior Vice President of Radio; Jen Rehill, Radio News Director; Jonas Bowen, Director of Radio Operations; and reporter and anchor, Brad Klein.
“Every election is a significant election,” Tim Fallon, Chief Executive Officer of Lehigh Valley Public Media said. “This year, we were able to communicate the importance of civic engagement through our new radio platform. I’m so proud of our entire team for producing a successful evening of live, multi-platform reporting.”
WLVR’s election coverage marks the first live radio news broadcast for the station. In addition to the radio coverage, PBS39 News Tonight provided television audiences with reports throughout the night. Thanks to a partnership with Adams Outdoor Advertising, live news updates and results were visible on 30 digital billboards across the Greater Lehigh Valley. Coverage for the evening streamed live on social media platforms as well.
“It’s crucial for our community to have objective and thorough reporting, especially when it comes to elections,” said Yoni Greenbaum, Chief Content Officer of Lehigh Valley Public Media. “With the addition of radio and billboards, we’re able to reach and inform more of the community than ever before.”
Reports went beyond the results, focusing on important topics including new voting machines, staffing at the polls, Marsy’s Law, and a historical look at improving voter turnout.
About Lehigh Valley Public Media™
Lehigh Valley Public Media, home of PBS39/WLVT, WLVR, and WPPT, acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley, through its dynamic communication platforms and resources. The Reporter Corps® creates community-focused content for PBS39 News Tonight, digital platforms, and radio. Lehigh Valley Public Media and the United Way of the Greater Lehigh Valley are partnering to fund and fulfill the regional literacy initiative Lehigh Valley Reads. This campaign is working to ensure all Lehigh Valley students read on grade level by the end of third grade by 2025. Lehigh Valley Public Media is a community-owned public media organization serving eastern Pennsylvania and New Jersey. PBS39 is licensed in Allentown to the Lehigh Valley Public Telecommunications Corporation. For more information, visit PBS39.org.
Information provided to TVL by:
PR & Marketing Coordinator, Lehigh Valley Public Media