Local Professional Racing Driver and Pocono Raceway Mascot Get Kids Revved Up for Creativity at Crayola Experience

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Special appearances kickoff racing-themed event with Pocono Raceway June 10-16 

EASTON, Pa. (June 10, 2024) – Professional racing driver Sage Karam and Pocono Raceway Mascot “Tricky” helped to fuel kids’ creativity today at Crayola Experience during the kickoff of a week of race-themed activities with Pocono Raceway.

Pocono Raceway is bringing the races to the downtown Easton-based family attraction for a colorful takeover June 10-16 to celebrate its upcoming NASCAR weekend. Highlighting the opening day was a guest appearance by professional racing driver Sage Karam, who has competed in INDYCAR, NASCAR, IMSA and Rallycross during his career. The Easton, Pa., native, held a meet and greet with families, and had some family fun of his own with his wife, Abby, and newborn son, Jettson.

Rounding out kickoff event, the raceway’s 2024 Chevrolet Silverado Pace Truck offered a rare photo op outside Crayola Experience’s entrance on Centre Square, while mascot “Tricky” joined Sage to encourage kids to start their creativity engines.

Through June 16, Crayola Experience will have several colorful pit stop activities for kids to engage in, including:

  • Molding a racecar crayon
  • Painting a racing pennant
  • Crafting a race car
  • Starring in a racing-themed coloring page
  • Designing the ultimate race car

Additionally, Pocono Raceway will have activities and giveaways throughout the week. The pace truck will be back on Wednesday and Friday from 10 a.m.-2 p.m. and again on Saturday, along with mascot “Tricky”, from 12-3 p.m.

As a bonus, the first 200 guests to visit Crayola Experience each day will receive a free ticket to Pocono Raceway’s Lehigh Valley Children’s Hospital Kid’s Day on Saturday, July 13.

“We are thrilled to once again partner with Crayola Experience,” Pocono Raceway President Ben May said. “This is going to be a great week for all that are visiting. We are excited to meet some new race fans and let them know all about the free children’s programs and initiatives we offer at Pocono Raceway.”

Visit www.crayolaexperience.com/Easton for event and ticket information.

Pocono Raceway is preparing for NASCAR’s return this season with a July 12-14 weekend featuring all three national series. The weekend opens with the CRAFTSMAN Truck Series CRC Brakleen 175 on Friday, July 12, at 5:30 p.m. ET followed by the Explore the Pocono Mountains 225 on Saturday, July 13, at 3 p.m. The race weekend culminates Sunday, July 14, with the Cup Series The Great American Getaway 400 presented by VISITPA at 2:30 p.m. For more ticket information and news, please visit www.poconoraceway.com. 

About Crayola Experience Easton

Discover the magic of color at Crayola’s premier and one-of-a-kind family destination. More than 25 creative activities and attractions throughout 65,000 square feet of color await families at the Crayola Experience flagship in Easton, Pa., the birthplace of Crayola crayons. Bigger, brighter and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Also featuring live entertainment and The Crayola Store with the world’s largest selection of Crayola products and unique souvenirs. The brand’s other attractions are located in Orlando, Fla.; Mall of America (Bloomington, Minn.); Plano, Texas; and Chandler, Ariz. To learn more, visit CrayolaExperience.com/Easton or join the conversation at Facebook.com/CrayolaExperience.

 About Pocono Raceway

Pocono Raceway, also known as ‘The Tricky Triangle,’ is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 60 years, the Raceway hosts multiple, national motorsports events including the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Craftsman Truck Series and ARCA Menards Series events each year. The facility’s calendar also consists of over 200 events including Elements Music & Arts Festival, Tough Mudder and a wide range of car clubs and racing schools. Pocono Raceway is recognized as the world’s first, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. Each member of our raceway staff is committed to creating exciting experiences and lifelong memories. For more information, please visit www.poconoraceway.com.

Information provided to TVL by:
Constance Walker
Crayola Experience