Female Founder Behind Award-Winning Wellness Business to Pitch at PSU LaunchBox

Elixir Health and Wellness founder and 2025 Emerging Business Award winner to compete for $2,500 at Penn State’s LaunchBox.

BETHLEHEM, PA (Jun. 23): Fresh off being named the Greater Lehigh Valley Chamber’s 2025 Emerging Business Award recipient, local entrepreneur Yuliya Semenovych is set to compete as a finalist at Penn State’s LaunchBox Ladies Pitch Competition this Wednesday. The event offers regional entrepreneurs the chance to win $2,500 in funding and business resources to accelerate their ventures.

Semenovych, founder of Elixir Health and Wellness in Bethlehem, will present her business – a first-of-its-kind longevity and recovery center – to a panel of judges and investors at Penn State Lehigh Valley’s LaunchBox campus. Elixir combines cutting-edge, non-invasive therapies like mild hyperbaric oxygen and red light therapy with a personalized, community-focused approach rooted in Eastern European wellness traditions.

“I started Elixir to help people feel, perform, and live better in a space where recovery meets innovation,” said Semenovych. “It’s an honor to represent Bethlehem and my Ukrainian roots among this incredible group of entrepreneurs.”

The LaunchBox Ladies Pitch Competition, part of Penn State’s Invent Penn State initiative, is designed to support and spotlight innovative women and diverse founders in the region. Finalists will compete for a $2,500 grand prize along with access to mentorship, resources, and community connections to help scale their businesses.

Elixir Health and Wellness has quickly gained recognition for its innovative approach to optimizing health, recovery, and performance. The business recently earned the Emerging Business Award from the Greater Lehigh Valley Chamber highlighting its rapid growth and positive community impact in just over a year since opening.

Semenovych’s participation in the LaunchBox event underscores the growing momentum for female founders and wellness-focused innovation in the region.

About Elixir Health and Wellness:

Elixir Health and Wellness, founded in 2022, is a first-of-its-kind wellness center located in the heart of historic Bethlehem, PA. Dedicated to helping clients “age backwards”, Elixir specializes in non-invasive therapies that help reduce inflammation, support longevity, and enhance cognitive performance. The center offers a range of services, including mild hyperbaric oxygen therapy, red light therapy, compression therapy, and personalized health optimization programs, all designed to support recovery, improve sleep, boost energy, and reduce brain fog. For more information, visit www.elixirlv.com .

Information provided to TVL by:

Yuliya Semenovych