Colorful Christmas festivities encourage the gift of creativity for the holidays
EASTON, Pa. (Dec. 17, 2025) – Adding some extra creative magic to the holidays, Crayola Experience has introduced its latest one-of-a-kind attraction to the downtown Easton location.
The new Model Magic Movie Studios takes hands-on creative play into the digital universe for a personalized, interactive experience. Kids design, shape, and mold their custom creature with Model Magic. Then, they can amplify their creativity by putting their creation center stage in a mini episode of the fan-favorite, animated series Crayola Crew.
Kids enter a personal “transport booth” where they scan their Model Magic creation and select a Crayola Crew story to star in. They watch their imagination in action as their unique creature magically appears on screen in a colorful adventure with Bria, Rafa and their crayon friends.
Then, kids can download their mini episode to take home along with their Model Magic keepsake.
Crayola Experience introduced its new attraction during this year’s Colorful Christmas. The limited time holiday event is returning with several winter-themed attractions to spark the imagination and inspire creative moments that the whole family can share.
Through Jan. 5, families are invited to give the gift of creativity and create lasting memories when they:
- Create a pop-up greeting card, paint one-of-a-kind holiday ornaments and model a penguin “friend”
- Listen to life-sized holiday animatronic characters Edwin the Snowman and Forest Green the singing Christmas tree share secrets about life in the North Pole
- Participate in a holiday scavenger hunt throughout the attraction
- Write a colorful letter to Santa and mail it to the North Pole
- Meet Crayola crayon characters dressed up for the season (Weekdays at 11 a.m. and 1 p.m.; weekends at 11 a.m., 1 p.m. and 3 p.m.)
- Visit with Santa and Mrs. Claus on Dec. 20
In addition to Crayola Experience’s more than 20 creative attractions offered throughout the year, these winter-themed activities provide families with treasured experiences and memorable keepsakes and are included with admission.
Crayola Experience will also have a free ornament crafting station in front of the attraction from noon to 2 p.m. on Dec. 21 as part of Easton Winter Village.
The Crayola Store, located adjacent to the Crayola Experience and featuring the world’s largest selection of Crayola products and unique souvenirs, is open to the public daily.
About Crayola Experience Easton
Discover the magic of color at Crayola’s premier and one-of-a-kind family destination. More than 20 creative activities and attractions throughout 65,000 square feet of color await families at the Crayola Experience flagship in Easton, Pa., the birthplace of Crayola crayons. Bigger, brighter and bolder than ever, the adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Also featuring live entertainment and The Crayola Store with the world’s largest selection of Crayola products and unique souvenirs. The brand’s other attractions are located in Orlando, Fla.; Mall of America (Bloomington, Minn.); and Plano, Texas. To learn more, visit CrayolaExperience.com/Easton or join the conversation at Facebook.com/CrayolaExperience.
Information provided to TVL by:
Connie Walker
