COOPERSBURG, PA – Tails of Valor®, Paws of Honor, Inc. is proud to announce it is entering a half-decade of strategic partnership with Lamar Advertising of Allentown. Since August 2021, Lamar has served as a cornerstone partner in Tails of Valor’s “Journey With A Purpose®,” providing high-visibility digital billboard space to raise awareness for Veterans and First Responders seeking non-medicinal rehabilitation.
Through this generous collaboration, Lamar Advertising has donated space on 27 rotating digital billboards across the Lehigh Valley. This multi-year commitment has provided hundreds of thousands of dollars in donated advertising, ensuring that the mission of Tails of Valor reaches the community it serves.
A Partnership Rooted in Service
The connection between the two organizations is personal. Lamar’s Vice President and General Manager, Victoria Hammes, whose father was a career Air Force pilot, felt a deep resonance with Tails of Valor’s mission to support those living with Post-Traumatic Stress Injury (PTSI) and Traumatic Brain Injury (TBI).
“Lamar of Allentown is committed to acting as a true public service for the Lehigh Valley community,” said Peter Coleman, Senior Account Executive at Lamar Advertising. “We view our role as amplifying the voices of local non-profits like Tails of Valor. We are proud to contribute by providing donated advertising that increases brand awareness and shares messages of inspiration, commitment, and unconditional love.“
Visualizing the Impact
The billboards often feature candid moments of the human-canine bond, including powerful images of Veterans who have transformed their lives through the program. Because each Tails of Valor service dog is named in honor of a fallen soldier, the massive roadside displays serve as a public tribute to both the fallen and the living heroes currently walking their path to recovery.
“Lamar’s consistent support has been a cornerstone of our growth as we move into our fifth year of partnership,” said Heather Lloyd, Founder and Executive Director of Tails of Valor. “Their ability to amplify our message allows us to reach the ‘whole person.’ When a Veteran or First Responder sees those images of hope while driving, they realize they don’t have to face their trauma alone.”
Championing Post-Traumatic Growth
As a privately funded 501(c)(3) that receives no federal funding, Tails of Valor relies on community partners like Lamar to maintain its commitment to providing services at no cost to participants. This partnership highlights a shared dedication to non-medicinal rehabilitation and Post-Traumatic Growth, helping participants transform lived experiences into strength and resilience.
About Tails of Valor®, Paws of Honor, Inc.
Founded in 2014, Tails of Valor® provides rehabilitation through non-medicinal canine-assisted service programs. Their patented “Journey With A Purpose®” and “The Restorative Path” programs help Veterans, Law Enforcement, and Emergency Personnel mitigate symptoms of PTS and TBI. Each service canine is named in honor of a fallen soldier and is provided at no cost to the participant.
Learn more at: TailsOfValor.org
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. Lamar of Allentown operates a variety of digital and static billboards throughout the Lehigh Valley, dedicated to helping local businesses and non-profits reach their target audiences through innovative outdoor solutions.
Learn more at: Lamar.com/Allentown
Information provided to TVL on behalf of
Tails of Valor®, Paws of Honor, Inc by Phoenix Fire Media
