PALMERTON, Pa. – Blue Mountain Resort has been recognized with a Bronze Award in the 69th annual Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards for its 2024–25 winter marketing campaign, highlighting the resort’s snowmaking upgrades and driving strong digital performance across social media, email marketing and website conversions.
The campaign was honored in the Consumer Brand Campaign – Multi-Channel/Integrated Marketing category. Judges cited the campaign’s strategic storytelling and targeted digital execution, which helped translate the resort’s snowmaking investments into measurable business results during the winter season.
Blue Mountain’s marketing focused on showcasing enhanced snowmaking capabilities designed to deliver more reliable skiing and riding conditions. Through coordinated messaging across social media, email and the resort’s website, the campaign drove increased engagement, strong email performance and improved website conversion rates among prospective guests planning winter visits.
The recognition is part of a broader series of honors for Peregrine Hospitality, the resort’s parent company, which received multiple awards at this year’s Adrian Awards for marketing excellence across its portfolio.
The Adrian Awards are among the travel industry’s most prestigious marketing honors, recognizing excellence in advertising, digital marketing, public relations and integrated campaigns. Approximately 200 industry professionals – including experts in advertising, communications, media and digital marketing – evaluate submissions based on marketing objectives, creativity, quality, content and results.
“We’re incredibly proud to see Blue Mountain’s winter campaign recognized on an international stage,” said Ashley Seier, marketing director for Blue Mountain Resort, who attended the Adrian Awards ceremony and accepted the honor on behalf of the resort team. “Our goal was to clearly communicate the significant upgrades we’ve made to our snowmaking system and show guests they can count on great conditions all season long. It’s rewarding to see that message resonate and drive meaningful engagement with our guests.”
About Blue Mountain Resort
Blue Mountain Resort is a year-round resort located along the Kittatinny Ridge in the Pocono Mountain region adjacent to the Appalachian Trail near Palmerton, Pennsylvania. Originally opened in 1977 as Little Gap Ski Area, it was renamed Blue Mountain Resort in 1989. With the highest vertical drop of any ski resort in Pennsylvania, it features 40 ski trails, 14 lifts, 29 mountain biking trails, a ropes course, rock climbing wall and more. The property offers camping and glamping sites and dining at Slopeside Pub & Grill along with spaces for indoor and outdoor weddings, groups and corporate retreats. More information is available at www.skibluemt.com. Social media: Facebook, Instagram, YouTube, Twitter.
Information provided to TVL by:
Carbon Chamber & Economic Development Corp.
