{"id":104923,"date":"2021-01-21T12:34:09","date_gmt":"2021-01-21T17:34:09","guid":{"rendered":"http:\/\/www.thevalleyledger.com\/?p=104923"},"modified":"2021-01-21T12:34:09","modified_gmt":"2021-01-21T17:34:09","slug":"andres-gallegos-ceo-of-z-coil-will-share-valuable-lessons-about-how-he-grew-his-direct-to-consumer-business","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=104923","title":{"rendered":"Andres Gallegos, CEO of Z-CoiL, will share valuable lessons about how he grew his direct-to-consumer business."},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Gallegos to Speak on Direct-to-Consumer Sales Model<\/strong><\/p>\n<p>Center Valley \u2013\u00a0 The first of three events for the next Meet The Experts series, hosted by the Council for Retail and Sales, is scheduled for Thursday, February 18 at 7 p.m. EST via Zoom and features Andres Gallegos, CEO of Z-CoiL, Albuquerque, NM.\u00a0 The event is sponsored by DZYNIT.<\/p>\n<p>Father and son duo, Alvaro and Andres, traveled the world to find someone who would manufacturer their &#8220;far out&#8221; idea of the Z-Coil pain-relief shoe. In 1992, the spring shoe came to life and the company has never looked back. The road to success has not been easy.\u00a0 Prior to the 2008 stock market crash ZCoiL had hundreds of stores nationwide and thought there would never be an end to the success. After the recession, their sales tumbled, and stores started going out of business quickly.\u00a0 The company resorted to a direct-to-consumer model as a last attempt to save the company. This approach helped the company become profitable.\u00a0 Andres will share the lessons learned with the company\u2019s direct-to-consumer journey.<\/p>\n<p>This virtual event is free to attend. \u00a0Visit thecrs.org to learn more or purchase <a href=\"https:\/\/www.eventbrite.com\/e\/meet-the-experts-direct-to-consumer-sales-models-tickets-135718364281\">tickets online now<\/a>.<\/p>\n<p>The Council for Retail and Sales (CRS) is a leading authority on issues and solutions that face the retailing and sales industries.\u00a0 They develop relationships, strategic alliances, and partnerships with stakeholders in these industries.\u00a0 The CRS also focuses on connecting students to industry professionals.\u00a0 Originally started at Kutztown University as the Center for Retailing Solutions, in 2009, the CRS has been associated with several community partners including Penn State.\u00a0 The CRS is currently housed at the Business Division of DeSales University, Center Valley, PA.\u00a0 Website: <a href=\"https:\/\/thecrs.org\">https:\/\/thecrs.org<\/a> \u00a0\u00a0email: Elaine Thode at <a href=\"mailto:councilforretailandsales@gmail.com\">councilforretailandsales@gmail.com<\/a><\/p>\n<p>Information and image provided to TVL by:<br \/>\nElaine Thode<br \/>\nThe Council for Retail and Sales<br \/>\n<a href=\"https:\/\/thecrs.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/thecrs.org\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Gallegos to Speak on Direct-to-Consumer Sales Model Center Valley \u2013\u00a0 The first of three events for the next Meet The Experts series, hosted by the Council for Retail and &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=104923\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Andres Gallegos, CEO of Z-CoiL, will share valuable lessons about how he grew his direct-to-consumer business.<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":104924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-104923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2021\/01\/z-coil.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/104923"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104923"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/104923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/104924"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}