{"id":106093,"date":"2021-04-02T20:56:27","date_gmt":"2021-04-03T00:56:27","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=106093"},"modified":"2021-04-02T20:56:27","modified_gmt":"2021-04-03T00:56:27","slug":"experienced-brewmaster-to-open-brewery-taproom-in-east-allentown-amid-pandemic","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=106093","title":{"rendered":"Experienced brewmaster to open brewery\/taproom in East Allentown amid pandemic"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>ALLENTOWN, Pennsylvania _ Beau Baden, a world class brewmaster, and partner Casey DeCeia, recently purchased a former candy factory in East Allentown and plan to open it as the Sherman Street Beer Company when renovations are complete in the spring. Jeff Barber of Lehigh Financial LLC in Allentown helped the buyers secure a Small Business Administration (SBA 7a) loan to finance outfit and equipment for the production brewery and taproom.<\/p>\n<p>The Sherman Street Beer Company, located at 1825 E. Tremont Street, at the corner of Sherman Street on the eastside of Allentown, will offer all different kinds of beers. Patrons also will be able to buy mixed drinks and wine. Food including specialty hot dogs and paninis also will be served. Indoors, there will be seating for up to 98, Baden said. \u201cWhen we open in April, we will have outdoor seating for 60 to 70,\u201d he said.<\/p>\n<p>A native of Scranton, Baden is brewmaster for Susquehanna Brewery in Pittston, Luzerne County. He had been brewmaster for Fegley\u2019s Brew Works, overseeing the build and design of its brewery in Allentown, its second location. Over the years, he has won gold, silver and bronze medals in worldwide brewing competitions.<\/p>\n<p>Baden started his career as a brewmaster in 1993 and waited until he had the experience to open his own place. Baden had been looking for a location to start a brewery in the Lehigh Valley for the last several years. He knew the 5,500-square-foot property, formerly a candy manufacturer, on Sherman Street, not far from where the Lehigh Valley IronPigs play, ideal when he saw it. \u201cThe property checked a lot of boxes in what we were looking for,\u201d he said.<\/p>\n<p>Baden acknowledged that \u201cthis is absolutely the difficult time\u201d to open a brewery\/taproom and be in the beer business with the pandemic prohibiting customers from coming indoors. To accommodate guidelines, he said, \u201cwe will do a little more off-premise wholesaling and distribution when we open. Hopefully, the taproom [business] comes back by the fall.\u201d<\/p>\n<p>Financing amount was not disclosed.<\/p>\n<p><em>Lehigh Financial Group, LLC is a leading source of innovative real estate capital solutions and financing options for commercial customers. The company, based in Allentown, serves the Lehigh Valley region by providing capital for businesses and investors locally, regionally and nationwide. For more information on Lehigh Financial Group LLC, please see our website at <\/em><a href=\"http:\/\/www.lehighfinancialgroup.com.\"><em>http:\/\/www.lehighfinancialgroup.com.<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Information provided to TVL by Beth Orenstein on behalf of:<br \/>\nLehigh Financial Group, LLC<br \/>\n122 North 5th Street<br \/>\nAllentown Pa  18102<br \/>\n<a href=\"http:\/\/www.lehighfinancialgroup.com\/\" rel=\"noopener\" target=\"_blank\">http:\/\/www.lehighfinancialgroup.com\/<\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; ALLENTOWN, Pennsylvania _ Beau Baden, a world class brewmaster, and partner Casey DeCeia, recently purchased a former candy factory in East Allentown and plan to open it as the &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=106093\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Experienced brewmaster to open brewery\/taproom in East Allentown amid pandemic<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":106094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-106093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2021\/04\/Beau-Baden.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/106093"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106093"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/106093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/106094"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}