{"id":108959,"date":"2021-11-09T15:26:24","date_gmt":"2021-11-09T20:26:24","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=108959"},"modified":"2021-11-09T15:26:24","modified_gmt":"2021-11-09T20:26:24","slug":"peepsfest-returns-to-the-steelstacks-campus","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=108959","title":{"rendered":"PEEPSFEST\u00ae RETURNS TO THE STEELSTACKS CAMPUS"},"content":{"rendered":"

Featured Image: PEEPSFEST at SteelStacks (Jeff Fusco\/AP Images for Just Born Quality Confections)<\/em><\/p>\n

The family-friendly New Year\u2019s tradition, hosted by ArtsQuest and Just Born Quality Confections, will return to Bethlehem, Pa. Dec. 30-31, 2021. This outdoor event will be ticketed to ensure safety.<\/strong><\/p>\n

BETHLEHEM, Pa. \u2013 Ring in the New Year at PEEPSFEST\u00ae from 3 \u2013 6 p.m. on Thurs., Dec. 30 or Fri., Dec. 31. The sweet celebration will return to the SteelStacks campus in Bethlehem, Pa. with a new outdoor ticketed format and new family-friendly activities.<\/p>\n

\u201cWe are excited to welcome the community back to this fun family event,\u201d Patrick Brogan, Chief Programming Officer of ArtsQuest said. \u201cWe are proud to partner once again with Just Born Quality Confections, the worldwide company based in our home of Bethlehem. There\u2019s no sweeter way to celebrate the New Year!\u201d<\/p>\n

This year\u2019s festival will take place entirely outdoors and tickets will be required to ensure a safe and quality experience for all in attendance. Tickets, which can be purchased for $5 per person, will be limited and include Just Born Quality Confections goodie bags for all kids under 12, one coupon to redeem a free s\u2019mores kit for all kids under 12 and access to live music and entertainment and PEEPS\u00ae sampling stations. Everyone\u2019s favorite event, the PEEPS\u00ae Chick Drop, will take place each day at 5:30 p.m. The whole family can also enjoy activities like the PEEPSFEST\u00ae Scavenger Hunt, the Leaning Tower of PEEPS\u00ae, cornhole, Jenga and crafts by local groups from around the Lehigh Valley.<\/p>\n

\u201cWe are thrilled to be celebrating PEEPSFEST\u00ae in person again this year,\u201d says Meg Dowd, Corporate Affairs Manager at Just Born Quality Confections. \u201cThe PEEPS\u00ae Chick Drop has become a beloved New Year\u2019s Eve tradition for our local community, as well as families across the country, so we can\u2019t wait to welcome fans back to the PEEPSONALITY\u00ae-filled celebration to close out 2021.\u201d<\/p>\n

This two-day festival will feature live musical performances. As per tradition, the massive PEEPS\u00ae Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year on both Dec. 30 and Dec. 31, followed by a stunning display of fireworks.<\/p>\n

New this year will be PEEPSONALITY\u00ae Family Fun Run\/Walk on December 30. Tickets, which can be purchased for $10, will include early entry into the event, an opportunity to sample unique PEEPS\u00ae flavors, photo opportunities with Lehigh Valley mascots and a special prize for the participants with the most PEEPSONALITY\u00ae.<\/p>\n

The 13th Annual Lehigh Valley PEEPS\u00ae Diorama Competition will be completely virtual this year. The online gallery display and voting will commence on Mon., Dec. 20 and go through December 27 at 11:59 p.m. Families, students and businesses are encouraged to participate. More information will be released soon on how to purchase your own Just Born Quality Confections candy starter kit and join in on the fun!<\/p>\n

Tickets and additional details will be available soon on\u00a0steelstacks.org\/PEEPSFEST<\/a>. ArtsQuest will continue to follow the latest CDC, state and local health and safety guidelines. Face coverings will be required for this event, visit\u202fartsquest.org\/safety<\/a>\u202ffor the latest updates.<\/p>\n

About ArtsQuest<\/strong>
\nArtsQuest\u2019s<\/a>\u00a0mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest\u2122 supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events.<\/p>\n

Through festivals such as its flagship event,\u00a0Musikfest<\/a>; the\u00a0Banana Factory Arts Center<\/a>; and the ArtsQuest Center at\u00a0SteelStacks<\/a>\u00a0arts and cultural campus, ArtsQuest\u2019s programming reaches more than 1.9 million people annually. The organization\u2019s programs and events, approximately 50 percent of which are free to attend, have a combined economic impact of more than $136 million annually in the region. ArtsQuest is a proud member of NIVA, the\u00a0National Independent Venue Association<\/a>.
\nAbout Just Born Quality Confections:<\/strong>
\nJust Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people\u2019s lives.\u00a0 Just Born is the maker of some of America\u2019s most beloved and iconic brands \u2013 PEEPS\u00ae, MIKE AND IKE\u00ae, HOT TAMALES\u00ae and GOLDENBERG\u2019S\u00ae PEANUT CHEWS\u00ae. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, \u201cJust Born.\u201d Together with Born\u2019s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work. For more information, please visit\u00a0https:\/\/www.justborn.com\/<\/a>(and see the breadth of candy and high-quality branded items at\u00a0https:\/\/www.peepsandcompany.com\/<\/a>) Follow us:\u00a0facebook.com\/JustBornInc<\/a>,\u00a0twitter.com\/JustBornInc<\/a>.<\/p>\n

Information provided to TVL by:
\nNicole Harrell
\nArtsQuest Director of Communications
\nhttp:\/\/www.artsquest.org\/<\/a><\/p>\n

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Featured Image: PEEPSFEST at SteelStacks (Jeff Fusco\/AP Images for Just Born Quality Confections) The family-friendly New Year\u2019s tradition, hosted by ArtsQuest and Just Born Quality Confections, will return to Bethlehem, … Continue reading PEEPSFEST\u00ae RETURNS TO THE STEELSTACKS CAMPUS<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":84378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5717,69,482],"tags":[],"class_list":["post-108959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bethlehem","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2018\/12\/PEEPSFEST.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/108959"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=108959"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/108959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/84378"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=108959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=108959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=108959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}