{"id":109065,"date":"2021-11-17T19:06:38","date_gmt":"2021-11-18T00:06:38","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=109065"},"modified":"2021-11-17T19:06:38","modified_gmt":"2021-11-18T00:06:38","slug":"artsquest-unveils-new-musikfest-poster","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=109065","title":{"rendered":"ARTSQUEST UNVEILS NEW MUSIKFEST POSTER"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Fine artist Bart Cooper, a native of the Lehigh Valley, aims to bring a message of unity to 2022\u2019s Musikfest poster<\/strong><\/p>\n<p>BETHLEHEM, Pa. \u2013 Renowned contemporary artist Bart Cooper has created the 2022 poster for\u00a0<a href=\"https:\/\/www.musikfest.org\/\" target=\"_blank\" rel=\"noopener\">Musikfest<\/a>, the nonprofit\u00a0<a href=\"https:\/\/www.artsquest.org\/\" target=\"_blank\" rel=\"noopener\">ArtsQuest<\/a>\u2019s flagship festival. The artist hopes this piece, which depicts a father and daughter enjoying the festivities in front of Bethlehem\u2019s iconic\u00a0<a href=\"https:\/\/www.steelstacks.org\/\" target=\"_blank\" rel=\"noopener\">SteelStacks<\/a>, will inspire a sense of unity and inclusion.<\/p>\n<p>\u201cIt is such an honor to be chosen as this year\u2019s poster artist,\u201d Cooper said. \u201cI\u2019m from the Lehigh Valley and I have been to Musikfest. I love the setting, there\u2019s something for everyone. I am very excited to present this piece and see how the masses receive it.\u201d<\/p>\n<p>Cooper says at first, he was nervous to take on the challenge, but once he set a vision and approach, the piece really started to come together. The poster features a father and daughter enjoying the nation\u2019s largest free music festival, based on a real-life daddy-daughter duo who goes to Musikfest together every year.<\/p>\n<p>\u201cI decided to focus on the people, not the music or the performances,\u201d Cooper said. \u201cThe father and daughter may have different perspectives, but they experience the same joy and excitement together.\u201d<\/p>\n<p>As part of his process, Cooper did a reference photo shoot before sketching and creating the mixed media piece with digital, original painting and acrylics. When you focus in on the father\u2019s sunglasses, you can see former Musikfest performers Black Violin playing on the Wind Creek Steel Stage. The festival\u2019s mascot Artie can also be found on a pin worn by the young girl.<\/p>\n<p>\u201cI wanted to recreate a breezy, summer day,\u201d Cooper said. \u201cThe piece has a nice warm atmosphere when you look at the intensities of the colors.\u201d<\/p>\n<p>Cooper wanted to bring a warm vibe to this year\u2019s piece, which is highlighted in the color choices of yellows, slight oranges and pinks. For the sky, Cooper sought to create a windy vibe to showcase music in the atmosphere.<\/p>\n<p>\u201cWe are honored to work with an artist of Bart Cooper\u2019s caliber,\u201d ArtsQuest\u2019s Lead Creative Juliann Masenheimer, who has overseen the development of the past four Musikfest posters, said. \u201cWe have been meeting virtually from afar throughout the past year. It has been so rewarding to see his vision come to life.\u201d<\/p>\n<p>\u201cArtsQuest\u2019s mission is to provide access to exceptional artistic experiences to members of our community,\u201d ArtsQuest President and CEO Kassie Hilgert said. \u201cThis piece is the perfect bridge to connect fine art with the sights and sounds experienced at Musikfest throughout the last 39 years.\u201d<\/p>\n<p>Musikfest is set for Aug. 5 \u2013 14, 2022. More details will be announced throughout the year, including exciting opportunities with poster artist Bart Cooper. Visit\u00a0<a href=\"https:\/\/www.musikfest.org\/\" target=\"_blank\" rel=\"noopener\">musikfest.org<\/a>\u00a0for more information. Aside from Musikfest, ArtsQuest provides countless opportunities for the community to enjoy, year-round, including different musical, artistic, cultural and educational experiences on its campus at the\u00a0<a href=\"https:\/\/www.steelstacks.org\/\" target=\"_blank\" rel=\"noopener\">SteelStacks<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.bananafactory.org\/\" target=\"_blank\" rel=\"noopener\">Banana Factory<\/a>. To ensure the future of ArtsQuest, visit\u00a0<a href=\"https:\/\/www.artsquest.org\/donate\/\" target=\"_blank\" rel=\"noopener\">artsquest.org\/donate<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About ArtQuest<\/strong><br \/>\n<a href=\"https:\/\/www.artsquest.org\/\" target=\"_blank\" rel=\"noopener\">ArtsQuest\u2019s <\/a>mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest\u2122 supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events.<\/p>\n<p>Through festivals such as its flagship event, <a href=\"https:\/\/www.musikfest.org\/\" target=\"_blank\" rel=\"noopener\">Musikfest<\/a>; the Banana Factory Arts Center; and the ArtsQuest Center at <a href=\"https:\/\/www.steelstacks.org\/\" target=\"_blank\" rel=\"noopener\">SteelStacks<\/a> arts and cultural campus, ArtsQuest\u2019s programming reaches more than 1.9 million people annually. The organization\u2019s programs and events, approximately 50 percent of which are free to attend, have a combined economic impact of more than $136 million annually in the region. ArtsQuest is a proud member of NIVA, the <a href=\"https:\/\/www.nivassoc.org\/\" target=\"_blank\" rel=\"noopener\">National Independent Venue Association<\/a> and NATO, the <a href=\"https:\/\/www.natoonline.org\/\" target=\"_blank\" rel=\"noopener\">National Association of Theatre Owners<\/a>.<\/p>\n<p>Information provided to TVL by:<br \/>\nNicole Harrell<br \/>\nArtsQuest Director of Communications<br \/>\n<a href=\"http:\/\/www.artsquest.org\/\">http:\/\/www.artsquest.org\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Fine artist Bart Cooper, a native of the Lehigh Valley, aims to bring a message of unity to 2022\u2019s Musikfest poster BETHLEHEM, Pa. \u2013 Renowned contemporary artist Bart Cooper &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=109065\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">ARTSQUEST UNVEILS NEW MUSIKFEST POSTER<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":109066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5717,69,482],"tags":[],"class_list":["post-109065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bethlehem","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2021\/11\/musikfest-2022-poster.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/109065"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=109065"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/109065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/109066"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=109065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=109065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=109065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}