{"id":110346,"date":"2021-12-16T19:04:18","date_gmt":"2021-12-17T00:04:18","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=110346"},"modified":"2021-12-16T19:06:57","modified_gmt":"2021-12-17T00:06:57","slug":"big-brothers-big-sisters-of-the-lehigh-valley-recognizes-service-electric-cable-tv-and-communications-with-the-big-impact-award","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=110346","title":{"rendered":"Big Brothers Big Sisters of the Lehigh Valley Recognizes Service Electric Cable TV and Communications with \u201cThe BIG Impact Award\u201d"},"content":{"rendered":"<p><em><span style=\"font-size: 10pt;\">Pictured: Sydney Mulrooney, Susan Bartels, Ema, William, Bruce Wynocker and Mike Starner at BBBSLV Holiday Party<\/span><\/em><\/p>\n<p>Commemorating More Than 25 Years of Support and Contributions<\/p>\n<p><strong>Lehigh Valley, PA &#8211; December 16, 2021<\/strong>\u00a0&#8211; Big Brothers Big Sisters of the Lehigh Valley (BBBSLV) recently honored Service Electric Cable TV &amp; Communications with The BIG Impact Award at their 50th Anniversary Gala. This award commemorates a longstanding relationship of more than 25 years between the two organizations. \u00a0The Walson family, who founded Service Electric, began supporting the nonprofit in the early 1990\u2019s under the leadership of John E. Walson. He was instrumental in creating the John Walson Jr. Golf For Kids\u2019 Sake golf fundraiser. \u00a0Each year Service Electric hosts and broadcasts this golf outing and also televises the Bowl for Kids\u2019 Sake bowling tournament, in addition to making numerous in-kind and monetary donations to BBBSLV.<\/p>\n<p>\u201cBig Brothers Big Sisters has always been special to the Walson family and to Service Electric employees, and we are honored to accept this award,\u201d noted Mike Starner, Sr. Business Development &amp; Government Affairs Manager for Service Electric. \u201cOne of our missions is to serve the Greater Lehigh Valley, not as a cable company, but as a philanthropic community leader. The opportunity to effect positive change in young people helps guarantee a bright future for generations to come.\u201d<\/p>\n<p>Service Electric continues to support BBBSLV through sponsorship and specialty services, giving more than $500,000 in monetary and in-kind donations over the years, with $18,000 of that coming in 2021. Fundraising from the John Walson Jr. Golf For Kids\u2019 Sake tournament has helped to build the BBBSLV mentoring program and to create the STEAM lab at the Youth Mentoring Center. With the onset of COVID-19, BBBSLV is able to tackle a host of new challenges thanks to supporters like Service Electric.<\/p>\n<p>\u201cBig Brothers Big Sisters of the Lehigh Valley recently celebrated its 50th Anniversary as the premiere long-term, highly impactful one-to-one mentoring organization in the Lehigh Valley,\u201d commented Susan Bartels, Chief Executive Officer of BBBSLV. \u201cAs we researched our roots in the community, Service Electric Cable TV &amp; Communications emerged as a prominent long-standing partner of ours. Year after year, Service Electric has helped us communicate our story in a powerful and meaningful way and provided financial support. Their support has impacted thousands of children in the Lehigh Valley and for that we are profoundly grateful.\u201d\u00ad<\/p>\n<p><strong>About Service Electric Cable TV and Communications<\/strong><br \/>\nIn 1948, John Walson ran a cable to connect his appliance store in Mahanoy City, PA to an antenna tower on top of a nearby mountain, eventually connecting homes in the community. As a result, the cable television industry was started in America. This model was copied throughout the country in areas where TV reception was difficult or impossible. Service Electric is also the birthplace of Home Box Office (HBO), launching the country\u2019s first premium subscription service in the Wilkes-Barre market in 1972. Mr. Walson was guided by one fundamental principle; \u00a0people wanted quality access to television and his duty was to provide it. Still family owned, Service Electric continues to build its positive reputation in the community and the cable industry, offering a variety of TV, Internet, telephone and telecommunication services. <a href=\"https:\/\/www.sectv.com\/Web\/aspHome.aspx?strSystem=LV\" target=\"_blank\" rel=\"noopener\">www.sectv.com<\/a><\/p>\n<p><strong>About Big Brothers Big Sisters of the Lehigh Valley<\/strong><br \/>\nFounded in 1971, Big Brothers Big Sisters of the Lehigh Valley (BBBSLV) is a part of a national organization working to clear the path to a child\u2019s biggest possible future. The BBBSLV vision is that all youth achieve their full potential. Their mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth.<\/p>\n<p>BBBSLV is a movement of change-makers creating a powerful ripple effect in our communities, our nation and our world. Joining parents with their staff, they match each child with a mentor to foster a friendship built on trust, learning and growth. \u201cTogether, we are Defenders of Potential.\u201d <a href=\"https:\/\/www.bbbslv.org\/\" target=\"_blank\" rel=\"noopener\">www.bbbslv.org<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Information provided to TVL by:<br \/>\nService Electric Cable TV &amp; Communications<br \/>\nJim Macdonald<br \/>\n<a href=\"https:\/\/www.sectv.com\/\">https:\/\/www.sectv.com\/<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pictured: Sydney Mulrooney, Susan Bartels, Ema, William, Bruce Wynocker and Mike Starner at BBBSLV Holiday Party Commemorating More Than 25 Years of Support and Contributions Lehigh Valley, PA &#8211; December &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=110346\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Big Brothers Big Sisters of the Lehigh Valley Recognizes Service Electric Cable TV and Communications with \u201cThe BIG Impact Award\u201d<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":110347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69],"tags":[],"class_list":["post-110346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2021\/12\/bbbslv-sectv.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/110346"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110346"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/110346\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/110347"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}