{"id":111331,"date":"2022-03-07T17:00:43","date_gmt":"2022-03-07T22:00:43","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=111331"},"modified":"2022-03-07T17:00:43","modified_gmt":"2022-03-07T22:00:43","slug":"science-of-shopping-expert-paco-underhill-to-speak-at-desales-university","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=111331","title":{"rendered":"\u201cScience of Shopping\u201d expert, Paco Underhill, to speak at DeSales University"},"content":{"rendered":"

CENTER VALLEY, PA. (March 7, 2022) \u2013 The Council for Retail and Sales (CRS) will host Paco Underhill, renowned author, highly sought after speaker, and founder of the market research and consulting company, Envirosell. \u00a0The event is open to the public and will be held at DeSales University on April 28, 2022.\u00a0 Networking and a book signing will begin at 6pm, with the presentation starting at 7pm. At the event, Paco will share his global perspective on consumer trends and discuss his new book, How We Eat \u2013 The Brave New World of Food and Beverages<\/em>.<\/p>\n

Doc Ogden, Chair of the Board for CRS, is thrilled to bring Paco to the Lehigh Valley. \u201cPaco is passionate, insightful, motivating, and a dear friend. If you have an interest in the retail industry, and even if you don\u2019t, Paco is not one to be missed!\u201d said Ogden.<\/p>\n

Paco Underhill is a Simon & Schuster author of multiple global bestselling books \u2013 including Why We Buy:\u00a0 The Science of Shopping<\/em>, published in 28 languages and used in design schools and MBA programs.\u00a0 Underhill is the founder and former CEO of Envirosell, Inc., a NYC-based behavioral research and consulting firm with global offices.\u00a0 With an impressive client list, the company operates in 47 countries and has been profiled in The New Yorker Magazine, Smithsonian Magazine, and others.\u00a0 Underhill is also a columnist for Design: Retail, The Robin Report (Goldman Sachs \u2013 Intel Newsletter) and writes articles and op- eds for major magazines and newspapers, including a recent op-ed in Toronto\u2019s Globe and Mail.<\/p>\n

Having been a keynote speaker in 50 countries, Paco\u2019s talks have ranged from the Future of Communications, Emerging Market Mall Innovations, The Future of Caring, The Re-Invention of Clean, \u00a0\u00a0Dealing with a PostPan World, The Science of Shopping and more.<\/p>\n

Paco grew up in South East Asia and Eastern Europe, before returning to the U.S. for high school.\u00a0 He attended Columbia University and Ehwa University, in Seoul, Korea before getting his undergraduate degree from Vassar College.\u00a0 As an adjunct instructor in the Doctorial program in Environmental Psychology at City University, Paco developed a way of using a motion picture camera to measure how people move \u2013 the roots of his research and consulting practice.\u00a0 He has spent the past 40 years as an inventor of tools to understand human behavior and predict the future.<\/p>\n

The April 28 event will be held in the auditorium at Gambet Hall and doors will open to ticketed guests at 6pm for a book signing, meet and greet, and networking. The formal presentation will begin at 7pm. Tickets are available at Eventbrite<\/a> and must be purchased in advance.\u00a0 The $95 registration fee includes a copy of What We Eat – The Brave New World of Food and Beverages<\/em>.<\/p>\n

To register, visit Eventbrite<\/a> or the CRS website<\/a>. \u00a0For questions or more information on CRS, email Elaine Thode at elaine.thode@desales.edu.\u00a0<\/strong><\/p>\n

About the Council for Retail and Sales<\/strong><\/p>\n

Originally started at Kutztown University as the Center for Retailing Solutions, the Council for Retail and Sales (CRS) has partnered with various educational institutions including Kutztown, Penn State and most recently with DeSales University. CRS works with the retail and sales communities to stimulate interest in retail and sales careers. We are a leading authority on issues and solutions that face the retailing and sales industries. In addition to professional education, we connect students to entry-level retail and sales opportunities.<\/p>\n

Information and image provided to TVL by:
\nElaine Thode
\nThe Council for Retail and Sales<\/p>\n

https:\/\/thecrs.org\/<\/a><\/p>\n

 <\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

CENTER VALLEY, PA. (March 7, 2022) \u2013 The Council for Retail and Sales (CRS) will host Paco Underhill, renowned author, highly sought after speaker, and founder of the market research … Continue reading \u201cScience of Shopping\u201d expert, Paco Underhill, to speak at DeSales University<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":111332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-111331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2022\/03\/paco-underhill.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/111331"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111331"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/111331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/111332"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}