Family owners to return to their roots with downtown shop, wanting to contribute to redevelopment of Center City<\/em><\/strong><\/p>\n Allentown, PA, January 17, 2016 \u2013<\/strong> Vince\u2019s Cheesesteaks of Allentown, a 59-year-old award-winning restaurant brand, announced today that it will open a restaurant at 806 W. Hamilton St. in Allentown this winter. Owners Vince Cocca, Jr. and Chris Cocca, the son and grandson of founder Vince Cocca, Sr., will bring their signature cheesesteaks back to downtown Allentown. The restaurant was launched in 1957 in the basement of the family\u2019s home at Seventh and Union streets, where it had a thriving business delivering to more than 70 neighboring factories.<\/p>\n Vince\u2019s Cheesesteaks on Hamilton Street will offer several varieties of cheesesteaks, including classic, buffalo chicken and sliders, along with hamburgers, hot wings, pierogies and fries. A Pennsylvania Department of Agriculture \u201cPA Preferred\u201d businesses, Vince\u2019s Cheesesteaks uses locally sourced produce. The Coccas plan to hire around 12 employees.<\/p>\n Over the decades, Vince\u2019s Cheesesteaks has had a drive-in restaurant on Walbert Ave. in South Whitehall, a double drive-through stand at 15th<\/sup> and Allen in Allentown and, most recently, a restaurant on Mill Creek Rd. in Trexlertown, which closed in 2014 after six years as the family sought to return to downtown Allentown. The Coccas have also operated an extremely popular Vince\u2019s Cheesesteaks mobile concession business for 40 years, which they will continue to run at fairs, festivals and catered events throughout the state.\u00a0 They\u2019ve recently moved into the food truck space, combining traditional techniques with emerging tastes and market demands.<\/p>\n \u201cOver the years, we\u2019ve had different models and followed the trends, and right now we see that the Lehigh Valley\u2019s cities are on the rise, especially Allentown,\u201d Chris Cocca said. \u201cWe\u2019ve always wanted Allentown to be successful, and we want to play a role in that \u2013 our roots are here. We\u2019re committed to helping the neighborhood prosper, too. That means not only offering family favorites at an affordable price point, but also hiring people from the neighborhood and teaching them about our business. We\u2019re committed to Allentown\u2019s success across the board.\u201d<\/p>\n Vince Cocca, Jr. added, \u201cTwo years ago I said there needs to be a Lehigh Valley cheesesteak in downtown Allentown.\u00a0 There\u2019s also a demand for creative approaches like our spinach garlic onion chicken cheesesteak and use of local produce.\u00a0 Now with empty-nesters moving downtown, I think we\u2019ll see longtime customers walking to our store along with our new customers. We\u2019re excited to bring a Lehigh Valley tradition back to Allentown.\u201d<\/p>\n Called \u201ca Lehigh Valley treasure\u201d by Lehigh Valley magazine, Vince\u2019s won the magazine\u2019s Best of the Valley award for Best Cheesesteaks in 2011 as well as The Morning Call\u2019s Readers\u2019 Choice Award for Best Cheesesteaks in 2013. Its Hogwings won the Peoples\u2019 Choice Best New Fair Food at the 2015 Great Allentown Fair, where Vince\u2019s has also been named an Outstanding Concession. Vince\u2019s was also recognized as Best in the Area 2010 in Bloomsburg and won Best Bacon Dish at the 2015 Lehigh Valley Ironpigs Bacon & Brews Bash.<\/p>\n Learn more at www.thecheesesteakplacepa.com<\/a>.<\/p>\n Connect with Vince’s for updates, catering, corporate events, holiday parties, mobile foodservice solutions, and more! We also offer a full line of German-themed specialties!<\/p>\n fb: facebook.com\/<\/span> twitter: @vincessteaks<\/span><\/a><\/p>\n<\/div>\n web: www.thecheesesteakplace.com<\/span><\/a><\/p>\n<\/div>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n
\n
<\/a><\/div>\n<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"… Click here to read more... <\/a>","protected":false},"author":2,"featured_media":11503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-11504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/vince.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/11504"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11504"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/11504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/11503"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}