{"id":117259,"date":"2023-03-31T21:42:43","date_gmt":"2023-04-01T01:42:43","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=117259"},"modified":"2023-03-31T21:43:25","modified_gmt":"2023-04-01T01:43:25","slug":"wdiys-teen-scientist-and-digital-strategy-win-2023-pa-association-of-broadcasters-awards","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=117259","title":{"rendered":"WDIY\u2019s \u2018Teen Scientist\u2019 and Digital Strategy Win 2023 PA Association of Broadcasters Awards"},"content":{"rendered":"<p><em><span style=\"font-size: 10pt;\">Featured Image: Teen Scientist host Rayna Malhotra in the WDIY studios after winning her first Excellence in Broadcasting Award in 2021 (Photo provided courtesy of WDIY)<br \/>\n<\/span><\/em><\/p>\n<p>(Lehigh Valley, PA) \u2013 The Pennsylvania Association of Broadcasters (PAB) has announced that WDIY 88.1 FM, Lehigh Valley Public Radio, has won two 2023 Excellence in Broadcasting awards.<\/p>\n<p><u>Outstanding Radio Public Affairs\/Program Series<\/u><br \/>\n<em>Teen Scientist<\/em><\/p>\n<p><u>Outstanding Use of Digital Media<\/u><br \/>\nWDIY app and digital strategy<\/p>\n<p>The announcement came in late February as the PAB named winners in several different categories for radio and television stations in the Commonwealth.<\/p>\n<p>Both of this year\u2019s awards are repeat wins for WDIY.\u00a0<em>Teen Scientist<\/em>\u00a0last picked up an Excellence in Broadcasting award in the \u201cOutstanding Radio Public Affairs\/Program Series\u201d category in 2021, and the station\u2019s app also won in the \u201cOutstanding Use of Digital Media\u201d category in 2022.<\/p>\n<p>The PAB&#8217;s award ceremony will be held in Harrisburg at the Pennsylvania Ballroom at the Harrisburg Hilton on Friday, May 5.<\/p>\n<p>A full list of the 2023 radio and television winners is available at the\u00a0<a href=\"https:\/\/pab.org\/awards\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/pab.org\/awards\/&amp;source=gmail&amp;ust=1680347930533000&amp;usg=AOvVaw1ygZzmElNGo0stMedDKsO-\">PAB website.<\/a><\/p>\n<p><strong>More Info About\u00a0<em>Teen Scientist<\/em><br \/>\n<\/strong><em>Teen Scientist<\/em>\u00a0is a monthly 30-minute public affairs program hosted by Moravian Academy student Rayna Malhotra (\u201924).\u00a0<em>Teen Scientist<\/em>\u00a0features one-on-one interviews focused on groundbreaking innovation in the science, technology, engineering, and mathematics disciplines\u2014entirely from a teenage perspective.<\/p>\n<p>Recent episodes of\u00a0<em>Teen Scientist<\/em>\u00a0have featured former NASA astronaut and fighter pilot Terry Hart, St. Jude Children&#8217;s Research Hospital President and CEO Dr. James Downing, and the Coriell Institute for Medical Research President and CEO Dr. Jean-Pierre Issa.\u00a0<em>Teen Scientist<\/em>\u00a0began in 2019 hosted by Rayna&#8217;s sister, Rhea Malhotra. Rayna took over hosting duties in 2020 when her sister graduated from Moravian Academy.<\/p>\n<p><em><br \/>\n<\/em><strong>More Info About WDIY\u2019s Digital Strategy<br \/>\n<\/strong>WDIY\u2019s digital strategy was recognized by the PAB for its multi-pronged and multi-year approach to growing the station\u2019s listeners outside of the traditional FM broadcast audience.<\/p>\n<ul>\n<li>2020 &#8211; New WDIY app for smartphones and tablets launched.<\/li>\n<li>2020 &#8211; Revamped line-up of public affairs programs launched, adding 14 locally-produced programs hosted by community members which included collaborations with the Greater Lehigh Valley Chamber of Commerce, the Lehigh Valley Planning Commission, and the Leonard Parker Pool Institute for Health.<\/li>\n<li>2021 &#8211; All of WDIY\u2019s public affairs programs made available on major platforms like Spotify, Apple Podcasts, Google Podcasts, and NPR.<\/li>\n<li>2021-2022 &#8211; Social media, community partners, and word of mouth used to build up audience using these new digital channels.<\/li>\n<\/ul>\n<p>WDIY Membership and Development Director Shamus McGroggan, who manages the station\u2019s online activities, implemented the strategy with assistance from fellow staff and board members.<\/p>\n<figure id=\"attachment_117261\" aria-describedby=\"caption-attachment-117261\" style=\"width: 474px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/IMG_0968x-scaled.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-117261\" src=\"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/IMG_0968x-1024x665.jpg\" alt=\"WDIY Membership and Development Director Shamus McGroggan, who manages the station's online activities, in the WDIY studios with a 2022 Excellence in Broadcasting award\" width=\"474\" height=\"308\" srcset=\"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/IMG_0968x-1024x665.jpg 1024w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/IMG_0968x-300x195.jpg 300w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/IMG_0968x-768x499.jpg 768w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/IMG_0968x-1536x998.jpg 1536w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/IMG_0968x-2048x1330.jpg 2048w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><figcaption id=\"caption-attachment-117261\" class=\"wp-caption-text\">WDIY Membership and Development Director Shamus McGroggan, who manages the station&#8217;s online activities, in the WDIY studios with a 2022 Excellence in Broadcasting award<\/figcaption><\/figure>\n<p><strong><br \/>\nMore Info About WDIY<br \/>\n<\/strong>WDIY is a listener-supported public radio station and NPR station based in the Lehigh Valley which first began broadcasting in 1995. WDIY serves the community of eastern Pennsylvania and western New Jersey with NPR programs such as\u00a0<em>Morning Edition<\/em>\u00a0and\u00a0<em>All Things Considered<\/em>\u00a0along with locally-produced news reporting, public affairs programs and an eclectic mix of music programs hosted by over 90 volunteers from the community.<\/p>\n<p>WDIY broadcasts on 88.1 FM to the Lehigh Valley and beyond with a translator on 93.9 FM in the Easton-Phillipsburg area. WDIY streams on the web at\u00a0wdiy.org, on its app and through smart speakers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featured Image: Teen Scientist host Rayna Malhotra in the WDIY studios after winning her first Excellence in Broadcasting Award in 2021 (Photo provided courtesy of WDIY) (Lehigh Valley, PA) \u2013 &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=117259\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">WDIY\u2019s \u2018Teen Scientist\u2019 and Digital Strategy Win 2023 PA Association of Broadcasters Awards<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":117260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-117259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/03\/teen-scientist.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/117259"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117259"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/117259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/117260"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}