{"id":119643,"date":"2023-06-14T22:37:11","date_gmt":"2023-06-15T02:37:11","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=119643"},"modified":"2023-06-14T22:37:24","modified_gmt":"2023-06-15T02:37:24","slug":"the-city-of-allentown-with-alphagraphics-and-city-center-allentown-launches-the-ultimate-business-branding-makeover-contest-for-downtown-allentown-restaurant-and-retail-owners","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=119643","title":{"rendered":"The City of Allentown, with AlphaGraphics and City Center Allentown, launches the \u201cUltimate Business Branding Makeover\u201d contest for downtown Allentown restaurant and retail owners"},"content":{"rendered":"<p><strong>Entries are due June 30, 2023, with the winner chosen by community vote<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>Who:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Owners of a restaurant or retail business in downtown Allentown between Walnut and Chew streets and 5<sup>th<\/sup>\u00a0and 13<sup>th<\/sup>\u00a0streets.<\/p>\n<p><strong>What:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Are invited to enter the new \u201cUltimate Business Branding Makeover\u201d contest launched by the City of Allentown in partnership with AlphaGraphics and City Center Allentown. The winner, chosen by community vote, will receive a business branding makeover valued at $5,000. The makeover could include a redesigned logo, updated menus, loyalty cards, vinyl window signage, wall graphics, flags and more.<\/p>\n<p><strong>When:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Contest entries are due by June 30, 2023. Community voting will run from July 17 to 31, 2023. The winner will be announced in August of 2023.<\/p>\n<p><strong>Where:<\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Enter by completing a questionnaire and submitting a photo at\u00a0<a href=\"http:\/\/www.allentownbusinessmakeover.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.allentownbusinessmakeover.com&amp;source=gmail&amp;ust=1686880277749000&amp;usg=AOvVaw1hA_MGJscRwgPc2Kqq583M\">www.allentownbusinessmakeover.com<\/a><\/p>\n<p><strong>About the City of Allentown:<br \/>\n<\/strong>The City of Allentown\u2019s Office of Business, Expansion, Attraction, and Retention (B.E.A.R.) prioritizes the delivery of support and resources to Allentown\u2019s business community to facilitate small business growth and sustainability, a goal at the very core of the office\u2019s mission.<\/p>\n<p><strong>About AlphaGraphics:<br \/>\n<\/strong>AlphaGraphics Lehigh Valley offers premier marketing and custom printing solutions for the Allentown market. Located at 515 Hamilton Street, Suite 3, AlphaGraphics provides local visual marketing and communication expertise and truly cares about product quality, customer satisfaction, and establishing long-term partnerships with clients.\u00a0<a href=\"http:\/\/www.alphagraphics.com\/us-pennsylvania-allentown-us283\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.alphagraphics.com\/us-pennsylvania-allentown-us283&amp;source=gmail&amp;ust=1686880277749000&amp;usg=AOvVaw0bmu34AXJNVrXhFYGGSsM7\">www.alphagraphics.com\/us-pennsylvania-allentown-us283<\/a><\/p>\n<p><strong>About City Center Allentown:<br \/>\n<\/strong><a href=\"http:\/\/www.citycenterlehighvalley.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.citycenterlehighvalley.com\/&amp;source=gmail&amp;ust=1686880277749000&amp;usg=AOvVaw02RewLVEtn_iVKJLSah2gr\">City Center Allentown<\/a>\u00a0is a major mixed-use development that is helping transform downtown Allentown, Pennsylvania, into one of America\u2019s most vibrant urban communities and a regional center of excellence for business, culture, and city living. With Allentown\u2019s new arena, PPL Center, at its core,\u00a0City Center includes 3 million square feet among five Class A office towers, the Renaissance Allentown Hotel, 14 residential buildings, upscale retail and restaurant space, and a coworking space called Velocity. City Center\u2019s total investment in downtown Allentown is more than $850 million, with another $537 million in the planning and construction stages.\u00a0In 2017, the Downtown Allentown Revitalization District was honored with a Global Award of Excellence by the Urban Land Institute (ULI).<\/p>\n<p><a href=\"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-119644\" src=\"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover-576x1024.jpg\" alt=\"\" width=\"474\" height=\"843\" srcset=\"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover-576x1024.jpg 576w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover-169x300.jpg 169w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover-768x1366.jpg 768w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover-864x1536.jpg 864w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover-300x533.jpg 300w, https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/Allentown-Business-Makeover.jpg 1000w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Information provided to TVL by:<br \/>\nGenesis Ortega<br \/>\nCommunications Manager<br \/>\nOffice of the Mayor<br \/>\n<a href=\"http:\/\/www.AllentownPA.gov\">http:\/\/www.AllentownPA.gov<\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entries are due June 30, 2023, with the winner chosen by community vote\u00a0 Who:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Owners of a restaurant or retail business in downtown Allentown between Walnut and Chew streets and &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=119643\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The City of Allentown, with AlphaGraphics and City Center Allentown, launches the \u201cUltimate Business Branding Makeover\u201d contest for downtown Allentown restaurant and retail owners<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":119645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5716,69,482],"tags":[],"class_list":["post-119643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allentown","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/06\/branding-makeover.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/119643"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119643"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/119643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/119645"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}