{"id":122735,"date":"2023-09-19T21:44:37","date_gmt":"2023-09-20T01:44:37","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=122735"},"modified":"2023-09-19T21:44:37","modified_gmt":"2023-09-20T01:44:37","slug":"crayola-flowers-a-groundbreaking-new-platform-that-allows-kindness-to-blossom","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=122735","title":{"rendered":"CRAYOLA FLOWERS: A GROUNDBREAKING NEW PLATFORM THAT ALLOWS KINDNESS TO BLOSSOM"},"content":{"rendered":"

Online marketplace enables consumers to help others <\/em>through the joy of giving and receiving flowers<\/em><\/p>\n

(Sept. 19, 2023)<\/strong>\u00a0\u2013\u00a0Crayola LLC<\/a>, the brand that inspires creativity through color, and Mrs. Bloom\u2019s License Corp., an\u00a0international importer and distributor of fresh cut flowers, announced today the vibrant launch of\u00a0Crayola Flowers<\/strong><\/a>,<\/u>\u00a0a collaboration that reimagines how consumers can shop with a purpose and nonprofits can raise funds for their causes.<\/p>\n

Uniting color, creativity, and kindness, Crayola Flowers is a pioneering platform developed by Mrs. Bloom\u2019s through which consumers can purchase colorful blooms with a portion of proceeds from every sale donated to\u00a0a participating\u00a0nonprofit of their choice.<\/p>\n

\u201cMrs. Bloom\u2019s and Crayola believe in the profound impact that color and kindness can have on the world,\u201d said Oren Shapiro, partner and president of Mrs. Bloom\u2019s. \u201cCrayola Flowers is an innovative business model that empowers consumers and nonprofits to spread cheer, inspire kindness and affect change\u00a0through the joy of giving and receiving flowers.\u201d<\/p>\n

For more than 120 years, Crayola has inspired countless generations to embrace color as a means to explore their creativity and imagine the unimaginable. \u201cWe are dedicated to helping parents and educators raise creatively alive children because we believe these children will grow into innovative adults,\u201d\u00a0said Warren Schorr,\u00a0Crayola Senior Vice President Business\u00a0Development, Global Licensing & Experiences. \u201cOur collaboration with Mrs. Bloom\u2019s not only extends our brand into the flower industry, but more importantly furthers our mission by supporting\u00a0nonprofits and consumers who\u00a0share our passion to make this world a better, brighter place.\u201d<\/p>\n

Crayola Flowers is proud to launch with the following nonprofit organizations and causes: 4-H,\u00a0 A Kid Again, American Foundation for Suicide Prevention, American Heart Association, Autism Speaks, Big Brothers Big Sisters of America, Hawai\u2019I Community Foundation Maui Strong Fund, On Our Sleeves, One Tree Planted, Operation Homefront, St. Jude\u2019s Children\u2019s Research Hospital, The Humane Society, and Wounded Warrior Project.<\/p>\n

Geared toward nonprofit fundraising administrators, the Crayola Flowers\u00a0platform enables any nonprofit \u2013 from national organizations and their local chapters, to schools, animal shelters, historical societies, religious groups, and more \u2013 to create and share their custom flower shop with anyone passionate about their cause. Proceeds donated to the organization can range from 10 percent to 50 percent or more depending on which of the three fundraising options the nonprofit chooses. The platform also provides fundraising administrators a suite of tools to make creating, sharing, managing, and tracking fundraisers easy.<\/p>\n

Mrs. Bloom\u2019s sources all the flowers from responsible growers around the world and ships via FedEx directly to consumers in the continental United States.<\/p>\n

\u201cWith Crayola Flowers, we are sowing the seeds of change and nurturing the growth of positive impacts that reach far beyond beautiful petals and stems,\u201d said Ari Shapiro, partner and marketing director of Mrs. Bloom\u2019s. \u201cWe’re not just sending beautiful, fresh bouquets, we’re also educating consumers about organizations whose work likely benefits someone they know and love, reinforcing the idea that kindness can flourish in even the simplest gestures.\u201d<\/p>\n

Inviting all to join in on the launch to market celebration, Mrs. Bloom\u2019s and Crayola are activating a vibrant \u201cCrayola Flowers Giving Garden\u201d in Grand Central Terminal in New York City where commuters and visitors alike will have the opportunity to immerse themselves in a colorful, floral display. Hosted in Vanderbilt Hall Sept. 19-20, the interactive event will showcase beautiful blooms and highlight nonprofit organizations and their amazing causes.<\/p>\n

To join us in uniting color and kindness, visit\u00a0www.CrayolaFlowers.com<\/a>\u00a0and follow Crayola Flowers on\u00a0Instagram,<\/a>\u00a0Facebook<\/a>\u00a0and\u00a0TikTok<\/a>.<\/p>\n

\u00a0<\/strong><\/p>\n

About Crayola Flowers<\/u><\/strong><\/p>\n

Crayola Flowers is a groundbreaking fundraising platform through which consumers can shop with a purpose and nonprofits can create their custom flower\u00a0shop and share it with anyone passionate about their cause. Crayola Flowers offers a multitude of colorful blooms for every occasion\u2014or just because\u2014with a portion of proceeds from every sale donated to a participating nonprofit partner of choice. With an assortment of creatively beautiful bouquets priced from $49 – $150, Crayola Flowers empowers consumers to spread cheer through the joy of giving and receiving flowers. Crayola Flowers is a colorful collaboration between creativity icon Crayola LLC and Mrs. Bloom\u2019s, an international importer and distributor of fresh cut flowers. To join us in uniting color and kindness, visit\u00a0www.CrayolaFlowers.com<\/a>.<\/p>\n

About Crayola<\/u><\/strong><\/p>\n

Crayola LLC, based in Easton, Pa, a business of Hallmark Cards, Inc., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative ways to use color to create everything imaginable. In addition to a broad range of products, Crayola inspires creativity through interactive and location-based experiences as well as engaging creative content.\u00a0 Learn more at\u00a0www.crayola.com<\/a>.<\/p>\n

About Mrs. Bloom\u2019s<\/u><\/strong><\/p>\n

Mrs. Bloom\u2019s is an importer and distributor of fresh cut flowers with offices in New York and South America (Quito, Ecuador). For the past two decades, Mrs. Bloom\u2019s has been working with many of the most upscale wedding and event planners in the United States to service the most beautiful flowers from growers in Ecuador, Colombia, Holland, Italy, Thailand, Israel, South Africa, Japan, Canada, and other countries around the world, directly from the fields to your door.<\/p>\n

 <\/p>\n

Information provided to TVL by:
\nConstance Walker
\nCrayola Experience<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Online marketplace enables consumers to help others through the joy of giving and receiving flowers (Sept. 19, 2023)\u00a0\u2013\u00a0Crayola LLC, the brand that inspires creativity through color, and Mrs. Bloom\u2019s License … Continue reading CRAYOLA FLOWERS: A GROUNDBREAKING NEW PLATFORM THAT ALLOWS KINDNESS TO BLOSSOM<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":122736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[5718,69,482],"tags":[],"class_list":["post-122735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-easton","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2023\/09\/crayola-blooms.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/122735"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122735"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/122735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/122736"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}