{"id":136835,"date":"2024-10-30T20:30:33","date_gmt":"2024-10-31T00:30:33","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=136835"},"modified":"2024-10-30T20:33:52","modified_gmt":"2024-10-31T00:33:52","slug":"asr-media-wins-athena-2024-organizational-leadership-award","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=136835","title":{"rendered":"ASR Media Wins ATHENA 2024 Organizational Leadership Award"},"content":{"rendered":"<p><em>The annual awards, presented by the Greater Lehigh Valley Chamber of Commerce\u2019s Women\u2019s Business Council, honor local leaders and organizations that strive to empower, inspire and uplift women.<\/em><\/p>\n<p><strong>Bethlehem, Pa. (October 30, 2024)<\/strong> &#8211;\u00a0Emmy\u00ae award-winning ASR Media received the ATHENA 2024 Organizational Leadership Award, which recognizes organizations that support, develop and honor women leaders, at the\u00a0<a href=\"https:\/\/web.lehighvalleychamber.org\/events\/2024-ATHENA-Awards-Presented-by-the-Womens-Business-Council-840501\/details\" target=\"_blank\" rel=\"noopener\">ATHENA Awards Celebration<\/a>\u00a0on Tuesday, Oct. 29, at ArtsQuest at SteelStacks.<\/p>\n<p>\u201cThis honor is a true reflection of the commitment of our team, 80% of whom are women, and recognizes our dedication to fostering leadership and professional growth within our company,\u201d said ASR Media\u2019s President Katie Santana. \u201cWe are honored to be part of an organization that champions inclusivity and actively supports the next generation of women leaders, not only within ASR Media but throughout our community. We\u2019re equally thrilled to be recognized alongside this year\u2019s other outstanding honorees, Vicki Doul\u00e9 and Chloe Cole-Wilson, who are doing inspiring work and making a difference in the Lehigh Valley.\u201d<\/p>\n<p>The prestigious ATHENA Award, presented annually by the\u00a0<a href=\"https:\/\/www.lehighvalleychamber.org\/\" target=\"_blank\" rel=\"noopener\">Greater Lehigh Valley Chamber of Commerce\u2019s<\/a>\u00a0<a href=\"https:\/\/www.lehighvalleychamber.org\/womensbusinesscouncil.html\" target=\"_blank\" rel=\"noopener\">Women\u2019s Business Council<\/a>\u00a0since 1981, actively shares ATHENA International\u2019s mission to support, develop and honor women leaders, inspire women to achieve their full potential and create balance in leadership worldwide. With more than 8,200 recipients, spanning over 500 regions, representing 48 states, and 11 countries, ATHENA International celebrates those who open doors of leadership opportunity for women and girls around the world.<\/p>\n<p>ASR Media exemplifies a commitment to empowering women and fostering professional growth. The organization highlights the power of diversity and inclusivity in leadership. ASR Media\u2019s investment in professional development is evident in the success of its employees, many of whom have participated in leadership programs like the Greater Lehigh Valley Chamber of Commerce Women\u2019s Business Council\u2019s Women2Women Leadership Development Course.<\/p>\n<p>Beyond internal growth, ASR Media is deeply involved in the community, partnering with organizations like the\u00a0<a href=\"https:\/\/www.unitedwayglv.org\/\" target=\"_blank\" rel=\"noopener\">United Way of the Greater Lehigh Valley<\/a>,<a href=\"https:\/\/www.gsep.org\/\" target=\"_blank\" rel=\"noopener\">\u00a0Girl Scouts of Eastern Pennsylvania<\/a>, and\u00a0<a href=\"https:\/\/www.slhn.org\/\" target=\"_blank\" rel=\"noopener\">St. Luke\u2019s University Health Network<\/a>. These collaborations foster leadership opportunities for women and girls, extending the organization\u2019s impact beyond media. Through its acquisition of\u00a0<a href=\"https:\/\/figlehighvalley.com\/\" target=\"_blank\" rel=\"noopener\">Fig Lehigh Valley<\/a>, ASR Media amplifies local voices, celebrating the achievements of entrepreneurs and community leaders in the Lehigh Valley.<\/p>\n<p>ASR Media also supports nonprofits by creating videos that raise awareness and drive social change. By showcasing stories local organizations, ASR Media uses its platform to highlight essential social issues and promote community involvement. Dedicated to community enrichment, the organization regularly sponsors local events and cultural festivals, underscoring its role as a catalyst for positive change in the Lehigh Valley and beyond. Through storytelling and impactful partnerships, ASR Media is committed to inspiring the next generation of female leaders and contributing to a stronger, more inclusive community.<\/p>\n<p>Other award recipients include ATHENA Leadership Award winner Vicki Doul\u00e9, Lehigh Valley executive lead and vice president of distribution channels at\u00a0<a href=\"https:\/\/www.capbluecross.com\/\" target=\"_blank\" rel=\"noopener\">Capital Blue Cross,<\/a>\u00a0and ATHENA Emerging Professional Award winner Chloe Cole-Wilson, program supervisor at\u00a0<a href=\"https:\/\/valleyyouthhouse.org\/programs\/prevention\/slik-lehigh-valley-lgbtq-services\/\" target=\"_blank\" rel=\"noopener\">Silk Lehigh Valley.<\/a>\u00a0The ATHENA and ATHENA Emerging Professional Awards honor individuals who demonstrate excellence, creativity and initiative in their business or profession, who provide valuable service by contributing time and energy to improve the quality of life for others in the community and who actively assist other women in realizing their full leadership potential.<\/p>\n<p>Learn more about the ATHENA Leadership Awards by visiting\u00a0<a href=\"http:\/\/www.athenainternational.org\/leadership-award-events\" target=\"_blank\" rel=\"noopener\">www.athenainternational.org\/leadership-award-events<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About ASR Media<\/strong><\/p>\n<p>Founded in 2012, ASR Media is a seven-time Emmy\u00ae award-winning organization that specializes in video and television production services, creative direction and writing, documentary storytelling, commercial concept and development, hybrid and virtual event conception, creation, execution and recaps, and media training as well as marketing and social media placement that complement and enhance a company&#8217;s existing efforts. ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences. Based in Bethlehem, ASR Media serves clients across eastern Pennsylvania and beyond, from Lehigh Valley to Harrisburg and Scranton to western New Jersey. Each customized project is designed to meet our client&#8217;s immediate and long-term goals.\u00a0<a href=\"http:\/\/www.asrmediaproductions.com.\/\" target=\"_blank\" rel=\"noopener\">www.asrmediaproductions.com.<\/a><\/p>\n<p>Information provided to TVL by:<br \/>\nAmiee Goldy<br \/>\n<a href=\"http:\/\/www.socialTmarketing.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.socialTmarketing.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The annual awards, presented by the Greater Lehigh Valley Chamber of Commerce\u2019s Women\u2019s Business Council, honor local leaders and organizations that strive to empower, inspire and uplift women. Bethlehem, Pa. &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=136835\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">ASR Media Wins ATHENA 2024 Organizational Leadership Award<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":136854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69],"tags":[],"class_list":["post-136835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2024\/10\/asr-team-award.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/136835"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=136835"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/136835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/136854"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=136835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=136835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=136835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}