{"id":144579,"date":"2025-08-27T21:24:33","date_gmt":"2025-08-28T01:24:33","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=144579"},"modified":"2025-08-27T21:24:33","modified_gmt":"2025-08-28T01:24:33","slug":"pediatric-cancer-foundation-of-the-lehigh-valley-launches-30-days-30-stories-campaign-with-support-from-a-treat-lemon-twist-seltzer","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=144579","title":{"rendered":"PEDIATRIC CANCER FOUNDATION OF THE LEHIGH VALLEY LAUNCHES 30 DAYS\/30 STORIES\u00ae CAMPAIGN WITH SUPPORT FROM A-TREAT\u00ae LEMON TWIST SELTZER"},"content":{"rendered":"

ALLENTOWN, PA – August 27, 2025 –\u00a0<\/em><\/strong>September is Childhood Cancer Awareness Month, and the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) is proud to launch its annual\u00a030 Days\/30 Stories\u00ae<\/sup>\u00a0campaign \u2014 a month-long storytelling initiative that brings the journeys of local pediatric cancer warriors and families to life.<\/p>\n

This year, the campaign is receiving a refreshing boost from PCFLV\u2019s collaboration with\u00a0A-Treat\u00ae<\/sup>\u00a0to launch a limited-release \u201cLemon Twist\u201d seltzer. The seltzer label features the 30 Days\/30 Stories\u00ae\u00a0<\/sup>logo, a short description of the campaign, and a QR code that links to PCFLV\u2019s homepage to read each daily story. Since its launch earlier this month, Lemon Twist has created a buzz across the Lehigh Valley, helping spread awareness while raising funds to support PCFLV\u2019s mission – a portion of seltzer sales benefits PCFLV.<\/p>\n

\u201cEvery September, we share 30 powerful stories to honor the kids and families whose lives are forever changed by childhood cancer<\/em>,\u201d said\u00a0Michelle Zenie Rounds, M.A.T., Executive Director and Cancer Mom. \u201cThis year, thanks to A-Treat\u00ae<\/sup>, those stories are reaching even more people. Every bottle of Lemon Twist not only raises funds but also invites our community to learn, connect, and stand with these families.<\/em>\u201d<\/p>\n

David Jaindl, CEO of Jaindl Beverage Company, producer of A-Treat\u00ae, commented, \u201cA-Treat has always been about community, and supporting PCFLV\u2019s 30 Days\/30 Stories\u00ae<\/sup>\u00a0campaign through our Lemon Twist Seltzer is a natural fit. We\u2019re proud that each bottle helps raise awareness and support for families impacted by childhood cancer<\/em>.\u201d<\/p>\n

New this year, PCFLV is working with\u00a0Alison Conklin, award-winning photographer and Publisher of\u00a0Bonus Days Magazine<\/em>, who has brought a fresh story-telling approach to capturing portraits of pediatric cancer warriors, survivors, and bereaved families in very personal settings that were chosen by the families. Her goal is to photographically tell their stories and capture the real moments when the kids aren\u2019t necessarily smiling, although many are, in a gallery-style format.<\/p>\n

\u201cThese portraits are not posed portraits \u2014 they are glimpses into real life<\/em>,\u201d said\u00a0Alison Conklin. \u201cIn the quiet bravery, small wins, and everyday moments, I found the truest stories of resilience, love, and hope.<\/em>\u201d<\/p>\n

These striking photos will be paired with daily stories on PCFLV\u2019s social media channels and website throughout September. Miller-Keystone Blood Center will also feature the stories on its website, and Lehigh Valley Reilly Children\u2019s Hospital will be sharing many of them on their social media pages to complement their Childhood Cancer Awareness focus that month.<\/p>\n

From hard clinic days to milestones like ringing the bell and celebrating a birthday, and for some, living without a beloved child,\u00a030 Days\/30 Stories\u00ae<\/sup>\u00a0highlights the resilience, heartbreak, and hope that define the childhood cancer journey.<\/p>\n

Follow along daily on PCFLV\u2019s social media channels or read the full stories at\u00a0pcflv.org<\/a>.<\/p>\n

Lemon Twist Seltzer can be found at local grocery retailers: Giant, Shop Rite, Redner\u2019s, Ahart\u2019s, and Garrity\u2019s \u2013 and online at\u00a0a-treat.com<\/a>.<\/p>\n

 <\/p>\n

About the Pediatric Cancer Foundation of the Lehigh Valley<\/strong><\/p>\n

The Pediatric Cancer Foundation of the Lehigh Valley is a local nonprofit dedicated to supporting children in the Lehigh Valley who are battling cancer and their families by providing financial assistance, emotional support, and social enrichment programs during all phases of their journey.\u00a0For a full list of programs and services, please visit\u00a0<\/em>pcflv.org<\/em><\/a>.\u00a0<\/em><\/p>\n

About A-Treat\u00ae<\/strong><\/p>\n

The Allentown, PA-based soda brand was founded in 1918 by Joseph and Jack Egizio using the finest traditional ingredients available that consumers and enthusiasts have counted on for over 100 years. After being acquired by Jaindl Companies, the iconic A-TREAT\u00ae made a resurgence, still produced according to formulas that evolved from Egizio family recipes. To learn more visit\u00a0<\/em>A-TREAT.com<\/em><\/a>.<\/p>\n

 <\/p>\n

Information provided to TVL by:
\nCaley Bittner<\/p>\n","protected":false},"excerpt":{"rendered":"

ALLENTOWN, PA – August 27, 2025 –\u00a0September is Childhood Cancer Awareness Month, and the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV) is proud to launch its annual\u00a030 Days\/30 Stories\u00ae\u00a0campaign … Continue reading PEDIATRIC CANCER FOUNDATION OF THE LEHIGH VALLEY LAUNCHES 30 DAYS\/30 STORIES\u00ae CAMPAIGN WITH SUPPORT FROM A-TREAT\u00ae LEMON TWIST SELTZER<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":106366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-144579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2021\/04\/pcflv.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/144579"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=144579"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/144579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/106366"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=144579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=144579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=144579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}