{"id":145196,"date":"2025-09-15T23:23:35","date_gmt":"2025-09-16T03:23:35","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=145196"},"modified":"2025-09-15T23:23:35","modified_gmt":"2025-09-16T03:23:35","slug":"local-entrepreneur-ashley-russo-shaves-head-to-support-childhood-cancer-research","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=145196","title":{"rendered":"Local Entrepreneur Ashley Russo Shaves Head to Support Childhood Cancer Research"},"content":{"rendered":"

Featured Image: Ashley Russo with Dru Thomas of American Hairlines<\/em><\/span><\/p>\n

Russo raised over $211,000 to support the Arden Quinn Bucher Memorial Fund.<\/strong><\/p>\n

BETHLEHEM, Pa. (September 15, 2025) – <\/strong>ASR Media\u2019s<\/a> owner and community advocate, Ashley Russo, shaved her head on Saturday, Sept. 13, as part of Steel Nation Shaves for the Brave, a St. Baldrick\u2019s Foundation fundraiser supporting childhood cancer research. The event, hosted at the Steel Club<\/a> in Hellertown, featured live music by The Counterfeiters, raffles, kids\u2019 crafts and a variety of food and drinks for attendees.<\/p>\n

\u201cIn many ways, this feels like an act of gratitude for my loved ones,\u201d said Russo. \u201cIt\u2019s a way to honor the good health of my husband, my children and my family. It\u2019s also something that sparks conversation.\u201d<\/p>\n

\"\"<\/a>
Ashley Russo after the St Baldricks Shave<\/figcaption><\/figure>\n

Russo personally raised over $211,000 by the time her shave was complete, benefiting the Arden Quinn Bucher Memorial Fund<\/a>. The fund is in honor of Dr. Richard and Amy Bucher’s daughter, who lost her life to neuroblastoma. As a \u201cshavee,\u201d Russo inspired friends, family and community members to donate and support lifesaving research.<\/p>\n

\u201cWe encourage people to keep supporting, even though her hair is gone, the support for Ashley is not,\u201d said Amy Bucher. \u201cWhat keeps Rick and I going through this is that we are very aware that we are missing milestones for Arden. So when things like weddings, graduations, and birthdays come across, we are recommitting ourselves to her so that her memory is not lost.\u201d<\/p>\n

The St. Baldrick\u2019s Foundation is the largest charity funder of childhood cancer research grants, helping to accelerate discoveries for more effective treatments and cures. Since its inception 25 years ago, St. Baldrick\u2019s events have raised over $368 million for childhood cancer research.<\/p>\n

The 5-year survival rate for childhood cancer has risen from 79% to 85%, yet one in five children diagnosed in the U.S. still do not survive. The organization continues to fund critical research aimed at improving treatment outcomes and pursuing cures for all forms of pediatric cancer.<\/p>\n

Russo\u2019s commitment to the community has been recognized with numerous honors, including the Grace Montessori Lifetime Learning Award, LifePath\u2019s Community Service Person of the Year, Girl Scouts of Eastern PA\u2019s Take the Lead Award, United Way\u2019s Community Builder Award, Women United Philanthropist of the Year, and GLVCC\u2019s Volunteer of the Year.<\/p>\n

Learn more about ASR Media by visiting www.asrmediaproductions.com<\/a>.<\/p>\n

 <\/p>\n

About ASR Media<\/h1>\n

Founded in 2012, ASR Media is an eight-time Emmy\u00ae award-winning organization that specializes in video and television production services, creative direction and writing, documentary storytelling, commercial concept and development, hybrid and virtual event conception, creation, execution and recaps, and media training as well as marketing and social media placement that complement and enhance a company’s existing efforts. ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences. Each customized project is designed to meet our client’s immediate and long-term goals. www.asrmediaproductions.com.<\/a><\/p>\n

Information provided to TVL by:
\nAmiee Goldy<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Featured Image: Ashley Russo with Dru Thomas of American Hairlines Russo raised over $211,000 to support the Arden Quinn Bucher Memorial Fund. BETHLEHEM, Pa. (September 15, 2025) – ASR Media\u2019s … Continue reading Local Entrepreneur Ashley Russo Shaves Head to Support Childhood Cancer Research<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":145197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-145196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2025\/09\/russo-shave.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/145196"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145196"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/145196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/145197"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}