{"id":146112,"date":"2025-11-13T22:34:27","date_gmt":"2025-11-14T03:34:27","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=146112"},"modified":"2025-11-13T22:39:59","modified_gmt":"2025-11-14T03:39:59","slug":"asr-media-fig-lehigh-valley-expand-creative-team","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=146112","title":{"rendered":"ASR Media, Fig Lehigh Valley Expand Creative Team"},"content":{"rendered":"

Rylee McGarrigle joins the teamas a content producer, supporting both brands, following a successful internship and production apprenticeship.<\/em><\/strong><\/p>\n

BETHLEHEM, Pa. (November 13, 2025) – <\/strong>ASR Media<\/a>, an Emmy\u00ae award-winning production company, announced the addition of Content Producer Rylee McGarrigle, who supports both ASR Media and Fig Lehigh Valley<\/em><\/a>, a quarterly magazine that celebrates local businesses and nonprofits.<\/p>\n

\u201cIt\u2019s been such a joy to watch Rylee grow within our organization,\u201d said Katie Santana, president of ASR Media. \u201cSeeing her progress from an intern to a full-time team member reminds us why investing in emerging talent is so meaningful, and I\u2019m excited to see how her talent continues to blossom.\u201d<\/p>\n

As a content producer, McGarrigle is responsible for supporting all aspects of video production, from research and pre-production planning to on-site assistance during filming. The position also involves collaborating closely with clients, learning the fundamentals of camera setup and operation, and developing skills in basic editing software and workflows. Additionally, the role contributes to the creation and management of digital and social content for both ASR Media and Fig Lehigh Valley, ensuring alignment with each brand\u2019s storytelling and creative standards.<\/p>\n

McGarrigle previously served as a production intern for ASR Media and as an intern with Fig Lehigh Valley during the spring of 2025. She was then hired as a production apprentice from June to August, and joined the team as a full-time content producer in September.<\/p>\n

McGarrigle graduated from Kutztown University,<\/a> where she majored in film and minored in women\u2019s, gender and sexuality studies. While attending the university, she led the freshman orientation program, which strengthened her leadership and communication skills.<\/p>\n

\u201cI\u2019ve always had a passion for filmmaking and anything creative,\u201d said McGarrigle. \u201cCommunity has always been an important part of my life, so getting to share stories across the Lehigh Valley is super rewarding.\u201d<\/p>\n

Meet the full ASR Media team by visiting www.asrmediaproductions.com\/team<\/a>.<\/p>\n

 <\/p>\n

About ASR Media<\/h1>\n

Founded in 2012, ASR Media is a nine-time Emmy\u00ae award-winning organization that specializes in video and television production services, creative direction and writing, documentary storytelling, commercial concept and development, hybrid and virtual event conception, creation, execution and recaps, and media training as well as marketing and social media placement that complement and enhance a company’s existing efforts. ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences. Each customized project is designed to meet our client’s immediate and long-term goals. www.asrmediaproductions.com.<\/a><\/p>\n

Information provided to TVL by:
\nAmiee Goldy 201.983.7300<\/p>\n","protected":false},"excerpt":{"rendered":"

Rylee McGarrigle joins the teamas a content producer, supporting both brands, following a successful internship and production apprenticeship. BETHLEHEM, Pa. (November 13, 2025) – ASR Media, an Emmy\u00ae award-winning production … Continue reading ASR Media, Fig Lehigh Valley Expand Creative Team<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":146113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-146112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2025\/11\/Rylee-McGarrigle.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/146112"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=146112"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/146112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/146113"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=146112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=146112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=146112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}