{"id":147439,"date":"2026-02-03T20:25:21","date_gmt":"2026-02-04T01:25:21","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=147439"},"modified":"2026-02-03T20:25:21","modified_gmt":"2026-02-04T01:25:21","slug":"ironpigs-coca-cola-concluding-landmark-naming-rights-agreement","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=147439","title":{"rendered":"IronPigs, Coca-Cola Concluding Landmark Naming Rights Agreement"},"content":{"rendered":"

\u201cCoca-Cola Park\u201d era to conclude after 2 Successful Decades and a Defining Chapter in Ballpark History<\/em><\/p>\n

Allentown, PA \u2013 February 3, 2026<\/strong>\u00a0\u2013 The Lehigh Valley IronPigs and ABARTA Coca-Cola Beverages held a joint press conference today to announce that the team will be concluding their naming rights partnership for Coca-Cola Park in September 2027, as the current agreement with ABARTA Coca-Cola Beverages is set to come to its planned completion.<\/p>\n

For 20 years, ABARTA Coca-Cola Beverages will have served as the stadium\u2019s naming rights partner, leaving a lasting and meaningful impact on both the IronPigs organization, its fans and the greater Lehigh Valley community. By the conclusion of the successful agreement, the IronPigs will have drawn over 11 million fans to Coca-Cola Park for IronPigs games plus hundreds of thousands more for other ballpark events, becoming the region\u2019s largest and most recognizable gathering place and year-round entertainment venue.\u00a0 No other Minor League ballpark in history will have hosted as many fans in its first 20 years.\u00a0 Since inception, the IronPigs have averaged over 8,500 fans per game \u2013 more than the ballpark\u2019s fixed seating capacity.<\/p>\n

\u201cABARTA Coca-Cola Beverages has truly cherished the relationship we\u2019ve built with the IronPigs and the Lehigh Valley community over the past two decades,\u201d said\u00a0Roger Maher, Vice President of Sales, ABARTA Coca-Cola Beverages. \u201cTogether, we\u2019ve created meaningful traditions, strengthened community connections, and supported countless charitable initiatives. While the stadium name may change, our commitment to this community and to the IronPigs organization remains as strong as ever, and we look forward to continuing to build on this foundation.\u201d<\/p>\n

In addition to Naming Rights, Coca-Cola annually supports IronPigs Charities, the team\u2019s 501c3 nonprofit foundation, and has participated in numerous community and philanthropic efforts over the years. These efforts include support of signature events such as the Phillies Winter Caravan, IronPigs Charities Golf Outings, Suites & Treats Halloween Event, and the Meet the Team fundraising events.\u00a0 Since Coca-Cola Park\u2019s inaugural season, the IronPigs and IronPigs Charities have together provided more than $3 million dollars in cash grants to regional nonprofit partners in addition to hundreds of thousands of in-kind donations.<\/p>\n

While the stadium\u2019s naming rights will transition following the conclusion of the agreement, fans will still be able to\u00a0enjoy Coca-Cola products at IronPigs games. ABARTA Coca-Cola Beverages will remain a\u00a0Founding Partner\u00a0of the organization and an active partner of the IronPigs, continuing its involvement in ballpark initiatives and IronPigs charitable events.<\/p>\n

Since the inaugural season in 2008, the IronPigs have been one of Minor League Baseball\u2019s premier franchises, consistently ranking atop the industry\u00a0in attendance, marketing,\u00a0and fan engagement. Known for its fervent fan base, innovative promotions, and deep community involvement, the IronPigs have passionately stayed true to their commitment to bringing family-friendly, affordable fun to the Lehigh Valley for two decades. IronPigs employees actively carry out the team\u2019s service mission by delivering positive and memorable experiences to guests. The IronPigs are the only Minor League team to broadcast all home games live and consistently rank in the top of Minor League Baseball with its social media efforts, charitable giving and promotions.<\/p>\n

Throughout the years, Coca-Cola Park has hosted numerous community events beyond \u2018Pigs games including (among many) Banana Ball, Cosmic Baseball, Davonte Smith\u2019s Celebrity Softball game, concerts and, most recently, Illumination \u2013 the ballpark\u2019s winter lights festival which runs over 40 nights featuring over 1.5 million lights set to holiday music.<\/p>\n

\u201cWe\u2019ve been blessed to have a partner such as Coca-Cola who helped establish our efforts for the first 20 years of our ballpark\u2019s legacy,\u201d said IronPigs President and General Manager, Kurt Landes.\u00a0 \u201cWhile I understand today\u2019s announcement may carry some nostalgia for many who have a strong emotional connection to the ballpark, it\u2019s an opportunity to celebrate Coca-Cola and their contribution to our fans and the entire region over two decades.\u00a0 We will begin a deliberate and thoughtful approach to finding a new naming rights partner who will carry on the legacy Coca-Cola started and shares our commitment to community impact as we plan for our next successful chapter.\u201d<\/p>\n

 <\/p>\n

About ABARTA Coca-Cola Beverages, LLC<\/u><\/strong><\/p>\n

ABARTA Coca-Cola Beverages is the exclusive distributor of Coca-Cola beverages throughout most of Pennsylvania, including Pittsburgh, Erie, Johnstown, Altoona, Harrisburg, Mt. Pocono, the Lehigh Valley, and parts of West Virginia and Ohio. ABARTA Coca-Cola Beverages and its parent company, ABARTA, Inc. have been in the Coca-Cola bottling and distribution business for over 50 years.\u00a0 ABARTA Coca-Cola Beverages is committed to being visible, engaged partners to our customers and the communities we serve, ABARTA Coca-Cola Beverages works tirelessly to put people first by partnering with countless groups and organizations that directly impact local neighborhoods and being involved with initiatives where our employees live, work and play. ABARTA Coca-Cola Beverages proudly aligns with the sustainability and philosophies of Coca-Cola, including water conservation, recycling, and managing our carbon footprint.\u00a0 ABARTA Coca-Cola Beverages offers a refreshing selection and full range of Coca-Cola beverage products, varieties, and package sizes. Learn more about ABARTA Coca-Cola Beverages at\u00a0abartacocacola.com<\/a><\/u>\u00a0and follow us on\u00a0Facebook<\/a><\/u>\u00a0and\u00a0LinkedIn<\/a><\/u>.<\/p>\n

 <\/p>\n

About the Lehigh Valley IronPigs<\/strong><\/p>\n

The\u00a0Lehigh Valley IronPigs<\/a><\/u>\u00a0have been the triple-A affiliate of the Philadelphia Phillies since 2008, playing at state-of-the-art Coca-Cola Park. The IronPigs have welcomed over 10 Million fans through the gates at Coca-Cola Park in their 17 seasons, the fastest in Minor League Baseball to reach the milestone in the Modern Era. The IronPigs strive to provide affordable, family-fun, for the entire Lehigh Valley with moments turning into memories at Coca-Cola Park. Coca-Cola Park has become an entertainment capital of the Lehigh Valley, with the park also hosting\u00a0Illumination<\/a><\/u>\u00a0during the winter months.<\/p>\n

Follow the IronPigs on Twitter at @IronPigs and like them on Facebook via\u00a0www.facebook.com\/LHVIronPigs<\/a><\/u>.\u00a0 The IronPigs 2026 season begins on March 27th, 2026.<\/em><\/p>\n

The IronPigs are presented by\u00a0Capital<\/strong>\u00a0Blue Cross<\/strong>.<\/p>\n

–#YourHometownTeam\u2014<\/strong><\/p>\n

\u00a0Information provided to TVL by:
\nSam Jellinek<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cCoca-Cola Park\u201d era to conclude after 2 Successful Decades and a Defining Chapter in Ballpark History Allentown, PA \u2013 February 3, 2026\u00a0\u2013 The Lehigh Valley IronPigs and ABARTA Coca-Cola Beverages … Continue reading IronPigs, Coca-Cola Concluding Landmark Naming Rights Agreement<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":138452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-147439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2024\/12\/iron-pigs-logo.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/147439"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147439"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/147439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/138452"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}