{"id":148056,"date":"2026-03-12T22:23:13","date_gmt":"2026-03-13T02:23:13","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=148056"},"modified":"2026-03-12T22:23:13","modified_gmt":"2026-03-13T02:23:13","slug":"tails-of-valor-and-lamar-advertising-enter-a-half-decade-of-partnership-to-amplify-the-mission-of-local-heroes","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=148056","title":{"rendered":"Tails of Valor\u00ae and Lamar Advertising Enter a Half-Decade of Partnership to Amplify the Mission of Local Heroes"},"content":{"rendered":"

COOPERSBURG, PA<\/strong> \u2013 Tails of Valor\u00ae, Paws of Honor, Inc. is proud to announce it is entering a half-decade of strategic partnership with Lamar Advertising of Allentown. Since August 2021, Lamar has served as a cornerstone partner in Tails of Valor\u2019s “Journey With A Purpose\u00ae,” providing high-visibility digital billboard space to raise awareness for Veterans and First Responders seeking non-medicinal rehabilitation.<\/p>\n

Through this generous collaboration, Lamar Advertising has donated space on 27 rotating digital billboards<\/strong> across the Lehigh Valley. This multi-year commitment has provided hundreds of thousands of dollars in donated advertising, ensuring that the mission of Tails of Valor reaches the community it serves.<\/p>\n

A Partnership Rooted in Service<\/strong><\/h3>\n

The connection between the two organizations is personal. Lamar\u2019s Vice President and General Manager, Victoria Hammes, whose father was a career Air Force pilot, felt a deep resonance with Tails of Valor\u2019s mission to support those living with Post-Traumatic Stress Injury (PTSI) and Traumatic Brain Injury (TBI).<\/p>\n

“Lamar of Allentown is committed to acting as a true public service for the Lehigh Valley community<\/em>,” said Peter Coleman, Senior Account Executive at Lamar Advertising<\/strong>. “We view our role as amplifying the voices of local non-profits like Tails of Valor. We are proud to contribute by providing donated advertising that increases brand awareness and shares messages of inspiration, commitment, and unconditional love.<\/em>“
\n<\/strong><\/p>\n

\"\"<\/p>\n

Visualizing the Impact<\/strong><\/h3>\n

The billboards often feature candid moments of the human-canine bond, including powerful images of Veterans who have transformed their lives through the program. Because each Tails of Valor service dog is named in honor of a fallen soldier, the massive roadside displays serve as a public tribute to both the fallen and the living heroes currently walking their path to recovery.<\/p>\n

“Lamar\u2019s consistent support has been a cornerstone of our growth as we move into our fifth year of partnership<\/em>,” said Heather Lloyd, Founder and Executive Director of Tails of Valor<\/strong>. “Their ability to amplify our message allows us to reach the ‘whole person.’ When a Veteran or First Responder sees those images of hope while driving, they realize they don\u2019t have to face their trauma alone.<\/em>\u201d<\/p>\n

Championing Post-Traumatic Growth<\/strong><\/h3>\n

As a privately funded 501(c)(3) that receives no federal funding, Tails of Valor relies on community partners like Lamar to maintain its commitment to providing services at no cost to participants. This partnership highlights a shared dedication to non-medicinal rehabilitation and Post-Traumatic Growth, helping participants transform lived experiences into strength and resilience.<\/p>\n

About Tails of Valor\u00ae, Paws of Honor, Inc.<\/strong><\/h3>\n

Founded in 2014, Tails of Valor\u00ae provides rehabilitation through non-medicinal canine-assisted service programs. Their patented “Journey With A Purpose\u00ae” and “The Restorative Path” programs help Veterans, Law Enforcement, and Emergency Personnel mitigate symptoms of PTS and TBI. Each service canine is named in honor of a fallen soldier and is provided at no cost to the participant.<\/p>\n

Learn more at:<\/strong> TailsOfValor.org<\/p>\n

About Lamar Advertising Company<\/strong><\/h3>\n

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. Lamar of Allentown operates a variety of digital and static billboards throughout the Lehigh Valley, dedicated to helping local businesses and non-profits reach their target audiences through innovative outdoor solutions.<\/p>\n

Learn more at:<\/strong> Lamar.com\/Allentown<\/a><\/p>\n

 <\/p>\n

Information provided to TVL on behalf of
\nTails of Valor\u00ae, Paws of Honor, Inc by Phoenix Fire Media<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

COOPERSBURG, PA \u2013 Tails of Valor\u00ae, Paws of Honor, Inc. is proud to announce it is entering a half-decade of strategic partnership with Lamar Advertising of Allentown. Since August 2021, … Continue reading Tails of Valor\u00ae and Lamar Advertising Enter a Half-Decade of Partnership to Amplify the Mission of Local Heroes<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":148059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-148056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2026\/03\/tails-of-valor-inc.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/148056"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148056"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/148056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/148059"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}