{"id":148216,"date":"2026-03-18T22:58:09","date_gmt":"2026-03-19T02:58:09","guid":{"rendered":"https:\/\/www.thevalleyledger.com\/?p=148216"},"modified":"2026-03-18T22:58:09","modified_gmt":"2026-03-19T02:58:09","slug":"blue-mountain-resort-earns-hsmai-adrian-award-for-winter-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=148216","title":{"rendered":"BLUE MOUNTAIN RESORT EARNS HSMAI ADRIAN AWARD FOR WINTER MARKETING CAMPAIGN"},"content":{"rendered":"

PALMERTON, Pa. \u2013\u00a0Blue Mountain Resort<\/a>\u00a0has been recognized with a Bronze Award in the 69th<\/sup>\u00a0annual Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards for its 2024\u201325 winter marketing campaign, highlighting the resort\u2019s snowmaking upgrades and driving strong digital performance across social media, email marketing and website conversions.<\/p>\n

The campaign was honored in the Consumer Brand Campaign \u2013 Multi-Channel\/Integrated Marketing category. Judges cited the campaign\u2019s strategic storytelling and targeted digital execution, which helped translate the resort\u2019s snowmaking investments into measurable business results during the winter season.<\/p>\n

Blue Mountain\u2019s marketing focused on showcasing enhanced snowmaking capabilities designed to deliver more reliable skiing and riding conditions. Through coordinated messaging across social media, email and the resort\u2019s website, the campaign drove increased engagement, strong email performance and improved website conversion rates among prospective guests planning winter visits.<\/p>\n

The recognition is part of a broader series of honors for Peregrine Hospitality, the resort\u2019s parent company, which received multiple awards at this year\u2019s Adrian Awards for marketing excellence across its portfolio.<\/p>\n

The Adrian Awards are among the travel industry\u2019s most prestigious marketing honors, recognizing excellence in advertising, digital marketing, public relations and integrated campaigns. Approximately 200 industry professionals \u2013 including experts in advertising, communications, media and digital marketing \u2013 evaluate submissions based on marketing objectives, creativity, quality, content and results.<\/p>\n

\"\"<\/a>\u201cWe\u2019re incredibly proud to see Blue Mountain\u2019s winter campaign recognized on an international stage,\u201d said Ashley Seier, marketing director for Blue Mountain Resort, who attended the Adrian Awards ceremony and accepted the honor on behalf of the resort team. \u201cOur goal was to clearly communicate the significant upgrades we\u2019ve made to our snowmaking system and show guests they can count on great conditions all season long. It\u2019s rewarding to see that message resonate and drive meaningful engagement with our guests.\u201d<\/p>\n

\u00a0<\/em>About Blue Mountain Resort<\/strong><\/p>\n

Blue Mountain Resort is a year-round resort located along the Kittatinny Ridge in the Pocono Mountain region adjacent to the Appalachian Trail near Palmerton, Pennsylvania. Originally opened in 1977 as Little Gap Ski Area, it was renamed Blue Mountain Resort in 1989. With the highest vertical drop of any ski resort in Pennsylvania, it features 40 ski trails, 14 lifts, 29 mountain biking trails, a ropes course, rock climbing wall and more. The property offers camping and glamping sites and dining at Slopeside Pub & Grill along with spaces for indoor and outdoor weddings, groups and corporate retreats. More information is available at\u00a0www.skibluemt.com<\/a>. Social media:\u00a0Facebook<\/a>,\u00a0Instagram<\/a>,\u00a0YouTube<\/a>,\u00a0Twitter<\/a>.<\/p>\n

Information provided to TVL by:
\nCarbon Chamber & Economic Development Corp.<\/p>\n","protected":false},"excerpt":{"rendered":"

PALMERTON, Pa. \u2013\u00a0Blue Mountain Resort\u00a0has been recognized with a Bronze Award in the 69th\u00a0annual Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards for its 2024\u201325 winter marketing campaign, highlighting … Continue reading BLUE MOUNTAIN RESORT EARNS HSMAI ADRIAN AWARD FOR WINTER MARKETING CAMPAIGN<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":148218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-148216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2026\/03\/blue-mountain-award.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/148216"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=148216"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/148216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/148218"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=148216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=148216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=148216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}