LEHIGH VALLEY, PA \u2013 Miller-Keystone Blood Center (MKBC), in partnership with leaders in the Lehigh Valley hospitality industry, has announced the launch of a month-long blood donation promotion dubbed \u201cRoom for Life.\u201d The campaign, spearheaded by the Joshi Hotel Group, launched Wednesday, April 1, and will conclude on Thursday, April 30.<\/p>\n
“As a proud Lehigh Valley native, I believe it\u2019s critical that we support our local blood bank,\u201d said Andrea C. Weismiller, Vice President of Sales, Joshi Hotel Group. \u201cGiven the significant footprint of the hospitality industry in our region, we saw an opportunity to come together and make an even greater impact. Through this campaign, we\u2019re inviting our partners, clients, customers, family, and friends to join us in supporting a cause that truly saves lives.\u201d<\/p>\n
The \u201cRoom for Life\u201d initiative aims to raise awareness of the ongoing need for blood donations while increasing donor participation across the region. The campaign invites local businesses, hotel staff, guests, and community members to take part in a friendly competition, while helping to maintain a stable blood supply for area hospitals.<\/p>\n
Each participating hotel has been assigned a unique sponsor code which individuals can present when donating at any MKBC donor center in the Lehigh Valley (Allentown, Bethlehem, Easton). Donations will be tracked throughout the month-long campaign, with final results and the winning hotel announced following the campaign\u2019s conclusion.<\/p>\n
\u201cEvery two seconds, someone in the United States needs blood,\u201d explained MKBC\u2019s Scott Langensiepen, Marketing Manager. \u201cDonated blood supports trauma care, cancer treatment, surgeries, childbirth, and many other critical medical needs.\u201d<\/p>\n
\u201cDespite ongoing efforts, blood shortages remain a nationwide challenge, making consistent donor participation essential,\u201d he added. \u201cThe hospitality industry\u2019s strong culture of service, leadership, and community engagement makes it a natural partner in supporting our community blood supply.\u201d<\/p>\n
Lehigh Valley hotels participating in the \u201cRoom for Life\u201d campaign include:<\/p>\n
Additional information on the \u201cRoom for Life\u201d Hospitality Blood Drive Campaign is available at GIVEaPINT.org\/room-for-life<\/a>.<\/p>\n Blood donation appointments can be scheduled online at\u00a0GIVEaPINT.org<\/a>,<\/p>\n Information provided to TVL by: LEHIGH VALLEY, PA \u2013 Miller-Keystone Blood Center (MKBC), in partnership with leaders in the Lehigh Valley hospitality industry, has announced the launch of a month-long blood donation promotion dubbed \u201cRoom … Continue reading MILLER-KEYSTONE BLOOD CENTER AND LEHIGH VALLEY HOTELS LAUNCH \u201cROOM FOR LIFE\u201d BLOOD DONATION CAMPAIGN<\/span>
\nMarie Clemens<\/p>\n","protected":false},"excerpt":{"rendered":"