swb&r promoted David Kratzke to Director of Digital Marketing, effective immediately.<\/p>\n
In his new role, Dave will be responsible for the development and execution of digital user experience strategies for integrated communication campaigns, including user interface design, content strategy and creation, and reporting tactics.<\/p>\n
Dave recently played a key role in delivering new websites and strategic lead-generating programs for clients such as Arrow Fastener, Daido Metal, Amerock and Bethlehem Catholic High School. Kratzke has been a team member of the Bethlehem agency since 2005, when he initially joined as a copywriter.<\/p>\n
\u201cDave proactively developed an impressive digital marketing skill set and ultimately transformed himself into an expert,\u201d said Scott Friedman, swb&r President and Chief Operating Officer. \u201cAt the same time, he\u2019s boosted our entire staff\u2019s digital IQ and has led many significant client initiatives.\u201d<\/p>\n
Prior to swb&r, Dave was Senior Marketing Manager at National Kitchen and Bath Association (NKBA) in Hackettstown, New Jersey. During his NKBA tenure, he helped develop national marketing and advertising programs, a variety of websites and the association\u2019s quarterly magazine.<\/p>\n
Dave began his professional career in journalism, working as a sports reporter for the Sun-Gazette in Williamsport, Pa.; assistant sports editor for the Cecil Whig in Elkton, Md.; and copy editor at The News-Press in Fort Myers, Fla.<\/p>\n
Dave has a degree in mass communication from Lycoming College in Williamsport, Pa. He resides in Bangor, Pa.<\/p>\n
About swb&r<\/strong> Information and photo provided by:<\/strong> <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" swb&r promoted David Kratzke to Director of Digital Marketing, effective immediately. In his new role, Dave will be responsible for the development and execution of digital user experience strategies for … Continue reading SWB&R Promotes David Kratzke to Lead Digital Marketing Efforts<\/span>
\nBased in Bethlehem, Pa., swb&r (Stiegler, Wells, Brunswick & Roth, Inc.) is an integrated marketing communications, advertising and public relations agency with nearly five decades of service to clients around the Lehigh Valley, nation and world. swb&r specializes in the markets of medical devices, building materials, education, financial services and industrial. | http:\/\/www.swbrinc.com\/<\/a><\/p>\n
\n Mike Walbert<\/strong>
\n Director, Strategic Communications<\/strong>
\n SWB&R | Advertising, Marketing and PR<\/strong>
\n http:\/\/www.swbrinc.com\/<\/a><\/strong><\/p>\n