{"id":31923,"date":"2017-05-05T17:46:16","date_gmt":"2017-05-05T21:46:16","guid":{"rendered":"http:\/\/www.thevalleyledger.com\/?p=31923"},"modified":"2017-05-05T18:40:59","modified_gmt":"2017-05-05T22:40:59","slug":"httpwww-thevalleyledger-comp1904-582","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=31923","title":{"rendered":"SWBR Announces Agency Rebranding, Name Change\u00a0"},"content":{"rendered":"

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BETHLEHEM, Pa.\u00a0(May 4, 2017)\u00a0\u2014\u00a0SWBR, a\u00a0full-service\u00a0advertising agency\u00a0with nearly 50 years of\u00a0creative\u00a0and strategic\u00a0excellence,\u00a0unveiled\u00a0a modern, refreshed brand presence\u00a0this week.<\/div>\n

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The new brand system\u00a0includes a revamped\u00a0name,\u00a0logomark, color palette and website\u00a0(www.swbrinc.com<\/a>).\u00a0Previously known as Stiegler, Wells, Brunswick & Roth\u00a0\u2014\u00a0or\u00a0swb&r\u00a0\u2014 the agency is shedding the ampersand and its all-lowercase\u00a0logomark, and\u00a0now will simply be known as SWBR.<\/p>\n

The\u00a0rebranding\u00a0reflects\u00a0SWBR\u2019s\u00a0continuous adaptability from its founding on May 1, 1969\u00a0to today, where\u00a0its\u00a0team\u00a0markets\u00a0everything from intricate life-saving medical devices to\u00a0rugged\u00a0construction\u00a0tools.\u00a0In particular, SWBR has\u00a0cultivated\u00a0a\u00a0deep understanding\u00a0of\u00a0the\u00a0medical, financial, construction, industrial and education industries.<\/p>\n

\u201cWe designed a unique brand system that celebrates the ideals and history of SWBR,\u201d said Ernie R. Stiegler, CEO. \u201cThrough utilizing a timeless visual approach, the rebranding will be sustainable as we progress to face the challenges awaiting us tomorrow.\u201d
\nThe new SWBR logo evokes the concept of adaptability. The three triangles and multiple configurations of the\u00a0logomark\u00a0represent three\u00a0core\u00a0truths about SWBR:<\/p>\n

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  1. The agency\u2019s\u00a0three key areas of service:\u00a0advertising,\u00a0marketing and\u00a0public\u00a0relations<\/li>\n
  2. A\u00a0three\u00a0principle process (creative, strategic and analytic)\u00a0that SWBR deploys for every campaign, every project<\/li>\n
  3. Three generations of the Stiegler family and their stamp on\u00a0SWBR’s identity<\/li>\n<\/ol>\n

    “In our nearly 50 years in business, a few constants define our agency: ultra-talented associates,\u00a0a\u00a0rich roster of clients we love working with, a commitment to stay current or ahead of the technology curve in our industry and at least one Stiegler on the leadership team,\u201d said Scott Friedman, President of SWBR. \u201cOur expectation is this brand refresh will serve as an ongoing reminder to our staff, and reassurance to our clients and partners that SWBR will remain diligently focused on delivering value and differentiation.\u201d<\/p>\n

    About\u00a0SWBR
    \nLocated in Pennsylvania\u2019s bustling Lehigh Valley and headquartered in Bethlehem, SWBR\u00a0is an advertising,\u00a0marketing and public relations agency with nearly\u00a050 years\u00a0of\u00a0creative, communications and client\u00a0service\u00a0experience.\u00a0The agency\u2019s client roster includes St. Luke\u2019s University Health Network,\u00a0DeSales\u00a0University, Christie Medical Holdings,\u00a0Paslode, NPI\/Medical, Arrow Fastener, Peoples Security Bank & Trust, AST Bearings,\u00a0First Priority Bank,\u00a0BDP International,\u00a0Kreischer\u00a0Miller, Daido Metal and more. Info:\u00a0    www.swbrinc.com<\/a><\/p>\n

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    Information Provided By:
    \nMatthew Brannon
    \n    www.swbrinc.com<\/a><\/p>\n<\/div>\n

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    <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"… Click here to read more... <\/a>","protected":false},"author":2,"featured_media":31924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-31923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2017\/05\/swbr.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/31923"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31923"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/31923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/31924"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}