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BETHLEHEM, Pa. (June 12, 2017) \u2014 The inventor and leading manufacturer of the stone-coated steel roofing category has hired <\/span>SWBR<\/a> to lead digital and traditional advertising and marketing efforts, aiming to make a significant dent in the marketplace.<\/span><\/b><\/p>\n Headquartered in Corona, Calif., and owned by <\/span>Fletcher Building<\/a>\u00a0of New Zealand, <\/span>DECRA\u00ae<\/sup> Roofing Systems<\/a> manufactures premium shakes, tiles and shingles that protect homes and light commercial buildings from damaging weather, including hail and high winds. They\u2019re tough, but look good, too. Or, as the company likes to say, DECRA \u201chas been providing ageless beauty, superior performance and lasting durability since 1957.\u201d<\/span><\/b>\u00a0<\/span><\/b><\/p>\n Seeking a bolder and more aggressive approach to advertising and marketing efforts, DECRA approached SWBR to solve some specific challenges. One of the Lehigh Valley-based agency\u2019s first assignments: an integrated campaign that launched May 1 with the unveiling of <\/span>DECRAstorm.com<\/a>, a responsive landing page featuring roofing products, frequently asked questions and a headline-worthy rebate offer. SWBR developed messaging and creative, hammering home DECRA\u2019s high-quality stone-coating steel roofing and the\u00a0homeowner rebate incentive.<\/span><\/b>\u00a0<\/span><\/b><\/p>\n And there\u2019s more to come, as SWBR will be taking the DECRA brand to even greater heights over the course of 2017.<\/span><\/b>\u00a0<\/span><\/b><\/p>\n About SWBR, Inc.<\/span> \u00a0<\/span><\/p>\n Information Provided By: <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" BETHLEHEM, Pa. (June 12, 2017) \u2014 The inventor and leading manufacturer of the stone-coated steel roofing category has hired SWBR to lead digital and traditional advertising and marketing efforts, … Continue reading DECRA Roofing Systems hires SWBR<\/span>
\n<\/span> SWBR is an advertising, marketing and public relations agency with nearly 50 years of delivering ideas that build brands. We\u2019ve marketed everything from intricate life-saving medical devices to professional services to heavy-duty construction tools. Info: <\/span><\/i>www.swbrinc.com<\/a><\/b><\/p>\n
\nMIKE WALBERT
\nDirector, Communications
\n<\/span> <\/b>mike.walbert@swbrinc.com<\/a> <\/u>
\n610.866.0611 ext. 268<\/a>
\n 3865 Adler Place, Bethlehem, PA 18017
\n<\/span> swbrinc.com<\/a><\/p>\n