SWBR<\/a> was the recipient of the 2017 Star Award in the Social Media\/Facebook category for the \u201cFlying Plastic Welt Syndrome\u201d video campaign. Created for tool brand Paslode<\/a> and its 21\u02da No-Debris Nailing System, SWBR led creative concept and strategy development; Digital Feast of Allentown produced the video. Paslode is a division of Illinois Tool Works<\/a>, or ITW, and is headquartered in Glenview, Ill., a suburb of Chicago.<\/p>\n To illustrate the improved productivity and end user experience of Paslode\u2019s 21\u02da No-Debris Nailing System, SWBR anchored the campaign around a fictitious condition: \u201cFlying Plastic Welt Syndrome.\u201d The video was promoted via paid social posts on Facebook, Twitter and Instagram to reach a defined framer audience in 10 key markets across the United States.<\/p>\n[View the award-winning video.<\/a>]\n \u201cWe\u2019re honored to receive this award, and it\u2019s a testament to the strategic and creative efforts that our team underwent to craft this highly effective campaign,\u201d said Scott Friedman, SWBR president and COO. \u201cWe strive to create work that stands out; this campaign took a common problem for construction workers and put a fun spin on it.\u201d<\/p>\n The CMA awards recognize and honor marketing excellence of construction industry professionals across a broad range of functional marketing disciplines. Awards recognize companies, brands or individuals for marketing excellence with regional and national winners.<\/p>\n SWBR\u2019s recognition by the CMA comes on the heels of being named a finalist for the 2017 Lehigh Valley Business<\/em> award for Best Business (under 25 employees), and caps off a strong year of growth for the Lehigh Valley agency.<\/p>\n About SWBR<\/strong><\/p>\n Located in Pennsylvania\u2019s Lehigh Valley and headquartered in Bethlehem, SWBR is an advertising, marketing and public relations agency with nearly 50 years of creative, communications and client service experience. The agency\u2019s client roster includes St. Luke\u2019s University Health Network, DeSales University, DECRA Roofing Systems, BuildClean, Christie Medical Holdings, Paslode, NPI\/Medical, Arrow Fastener, Peoples Security Bank & Trust, AST Bearings, First Priority Bank, BDP International, Kreischer Miller, Daido Metal and more. Info: www.swbrinc.com<\/a><\/u><\/p>\n <\/p>\n <\/p>\n
\n<\/span>Information Provided to TVL by:
\nMackenzie Liberatori
\nStiegler, Wells, Brunswick & Roth, Inc.,
\n3865 Adler Pl, Bethlehem, PA 18017
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