{"id":6593,"date":"2015-06-23T16:08:39","date_gmt":"2015-06-23T20:08:39","guid":{"rendered":"http:\/\/www.thevalleyledger.com\/?p=6593"},"modified":"2015-06-23T16:08:39","modified_gmt":"2015-06-23T20:08:39","slug":"christie-medical-taps-swbr-for-strategic-communications-and-advertising-swbrinc","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=6593","title":{"rendered":"Christie Medical taps swb&r for strategic communications and advertising – @swbrinc"},"content":{"rendered":"

Bethlehem, Pa. (June 18, 2015)<\/strong> \u2013 Stiegler, Wells, Brunswick & Roth (swb&r<\/a>) is proud to announce a new advertising and strategic communications partnership with\u00a0Memphis-based Christie Medical Holdings, Inc.<\/a>\u00a0to promote the company\u2019s revolutionary\u00a0Vein\u200bViewer\u00ae<\/sup><\/a>\u00a0product line.<\/p>\n

The VeinViewer is a mobile vascular imaging system\u00a0that allows health care providers to clearly see veins as a real-time HD image, directly on the surface of the patient\u2019s skin. The product reduces the number of IV insertion attempts, which in turn increases patient satisfaction.<\/p>\n

\u201cWe are excited and honored to work with the great team at Christie,\u201d said swb&r President and COO Scott Friedman. \u201cOur goal is to help Christie build brand awareness and preference by presenting the\u00a0\u200bVein\u200bViewer\u00ae\u00a0as the easy-to-use technology for \u2018first-stick success.\u2019\u201d<\/p>\n

In May, Christie Medical held an exhibition of their new VeinViewer\u00ae at the American Association of Critical-Care Nurses Exposition in San Diego. The agency played a lead role in designing Christie\u2019s exhibit booth. New photography and creative was developed by swb&r, enabling the VeinViewer\u00ae products to attract significant attention.<\/p>\n

Throughout the rest of the campaign, swb&r\u2019s duties will include advertising, media buying, direct mail and other strategic communications.<\/p>\n

Christie Medical Holdings, Inc. is revolutionizing patient care and healthcare economics through the innovation of light-based technologies. They\u00a0discover, develop and commercializes new medical technologies. The company\u2019s market-leading product,\u00a0\u200bVein\u200bViewer\u00ae<\/sup>, is a\u00a0mobile vascular imaging system\u00a0that allows health care providers to clearly see accessible vasculature as a real-time HD image, directly on the surface of the skin. Christie Medical Holdings is owned by\u00a0Christie Digital Systems, Inc.<\/a>\u00a0a global visual technologies company and a subsidiary of Ushio, Inc., Japan.<\/p>\n

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Information Provided By:
\n<\/strong>Mike Walbert
\n<\/strong>mike.walbert@swbrinc.com<\/a><\/u>\u00a0<\/strong><\/p>\n

About swb&r<\/strong> Stiegler, Wells, Brunswick & Roth (swb&r) is an advertising, public relations and marketing communications agency headquartered in Bethlehem, Pa. We are committed to helping brands shine brighter, reach further and grow faster by combining our passion for communication, our love for creativity and a vow to always be there for our clients. Be Smart. Work Hard. Move Fast. Info: <\/em>www.swbrinc.com<\/em><\/a>.<\/em>\u00a0<\/strong><\/p>\n

About Christie Medical Holdings, Inc.<\/strong> Christie Medical Holdings Inc. is a global company based in Memphis, Tenn., that discovers, develops and commercializes medical technologies. The company’s market-leading product, VeinViewer system, is a mobile vascular imaging system that allows health care providers to clearly see accessible vasculature as a real time HD image, directly on the surface of the skin. Christie Medical Holdings Inc. is owned by Christie Digital Systems Inc., a global visual technologies company and a subsidiary of Ushio Inc., Japan (JP:6925). For more information on Christie Digital Systems or Christie Medical Holdings, visit\u00a0<\/em>www.christiemed.com.<\/em><\/a> Follow us on Twitter (@veinviewer) <\/a>and Facebook (VeinViewer)<\/a><\/em><\/p>\n

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