{"id":69917,"date":"2018-03-23T15:42:20","date_gmt":"2018-03-23T19:42:20","guid":{"rendered":"http:\/\/www.thevalleyledger.com\/?p=69917"},"modified":"2018-03-23T15:42:20","modified_gmt":"2018-03-23T19:42:20","slug":"decra-roofing-systems-hires-swbr-2","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=69917","title":{"rendered":"SWBR Wins 3 Silver ADDY Awards for Sweepstakes, Social Media Video and Copywriting"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>BETHLEHEM, Pa. (<span data-term=\"goog_1120433792\">March 23, 2018<\/span>) \u2014 <\/strong>SWBR, Inc., a Lehigh Valley-based advertising, marketing and PR agency, was recognized recently for marketing excellence with three Silver American Advertising Awards (ADDYs) from the American Advertising Federation of the Greater Lehigh Valley (AAFGLV).<\/p>\n<p>The ADDYs are the nation\u2019s largest and most competitive ad creative contest, conducted annually and attracting more than 40,000 entries every year. The three-tiered national competition recognizes the best forms of advertising from media of all types throughout the nation.<\/p>\n<p>The AAF-GLV panel selected SWBR as Silver ADDY winners in three categories:<\/p>\n<ul>\n<li>Campaign for Arrow Fastener of Saddle Brook, New Jersey (\u201c10 Weeks of Awesome\u201d sweepstakes)<\/li>\n<li>Copywriting for Peoples Security Bank &amp; Trust of Scranton, Pa. (print, digital and billboard)<\/li>\n<li>Internet Commercial Campaign for ITW Paslode of Glenview, Ill. (21\u00ba framing nailer video ads on Facebook and Twitter)<\/li>\n<\/ul>\n<p>\u201cIt&#8217;s an honor to see our team&#8217;s hard work, strategic prowess and creative excellence recognized through such a prestigious award,\u201d said Scott Friedman, SWBR President &amp; COO. \u201cWe strive to elevate our clients&#8217; brands every day, and we view these awards as validation of our efforts.\u201d<\/p>\n<p>SWBR partnered with Peer Pressure Creative of Bethlehem, Pa., on Arrow, and Digital Feast, Inc., of Allentown, Pa., on Paslode.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>About SWBR, Inc.<\/em><\/strong><\/p>\n<p><em>Located in Pennsylvania\u2019s Lehigh Valley and headquartered in Bethlehem, SWBR is an advertising, marketing and public relations agency with nearly 50 years of experience in B2B and B2C. The agency\u2019s client roster includes St. Luke\u2019s University Health Network, DeSales University, DECRA Roofing Systems, BuildClean, Christie Medical Holdings, NPI\/Medical, Arrow Fastener, Peoples Security Bank &amp; Trust, AST Bearings, First Priority Bank, BDP International, Daido Metal and more. Info: <\/em><a href=\"http:\/\/www.swbrinc.com\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.swbrinc.com\/&amp;source=gmail&amp;ust=1521919290914000&amp;usg=AFQjCNEPUuI65QzSOqz901in5RpZ1z08aw\"><em>www.swbrinc.com<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b><span style=\"color: #000000; font-family: Calibri;\">Information Provided By:<br \/>\nMIKE WALBERT<br \/>\nDirector, Communications<br \/>\n<\/span> <\/b><a target=\"_blank\">mike.walbert@swbrinc.com<\/a><u> <\/u><br \/>\n<a href=\"tel:(610)%20866-0611\" target=\"_blank\" rel=\"noopener\">610.866.0611 ext. 268<\/a><br \/>\n<span style=\"color: #000000; font-family: Calibri;\"> 3865 Adler Place, Bethlehem, PA 18017<br \/>\n<\/span> <a href=\"http:\/\/www.swbrinc.com\/\" target=\"_blank\" rel=\"noopener\">swbrinc.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; BETHLEHEM, Pa. (March 23, 2018) \u2014 SWBR, Inc., a Lehigh Valley-based advertising, marketing and PR agency, was recognized recently for marketing excellence with three Silver American Advertising Awards (ADDYs) &hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?p=69917\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">SWBR Wins 3 Silver ADDY Awards for Sweepstakes, Social Media Video and Copywriting<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":31924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-69917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2017\/05\/swbr.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/69917"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=69917"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/69917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/31924"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=69917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=69917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=69917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}