{"id":94217,"date":"2019-07-29T17:34:55","date_gmt":"2019-07-29T21:34:55","guid":{"rendered":"http:\/\/www.thevalleyledger.com\/?p=94217"},"modified":"2019-07-29T17:36:44","modified_gmt":"2019-07-29T21:36:44","slug":"cancer-patient-hair-salon-to-open-in-west-end-allentown-by-local-couple","status":"publish","type":"post","link":"https:\/\/www.thevalleyledger.com\/?p=94217","title":{"rendered":"CANCER PATIENT HAIR SALON TO OPEN IN WEST END ALLENTOWN BY LOCAL COUPLE"},"content":{"rendered":"<p>Photo courtesy of<a href=\"http:\/\/www.lehighfinancialgroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Lehigh Financial Group<\/a><\/p>\n<p>ALLENTOWN &#8211;\u00a0 Eddie and Naylin Rivera have purchased 1809 W. Allen Street in the heart of Allentown\u2019s West End and plan to convert the space to Style With Care, a salon for cancer patients and others who suffer hair loss.<\/p>\n<p>&nbsp;<\/p>\n<p>Jeff Barber of Lehigh Financial Group LLC arranged the SBA financing. Stacey Figueroa of EXP Realty in Allentown was the listing agent for the commercial property. Jayme Kerr of Berkshire Hathaway in Allentown was the buyer\u2019s agent. The sale was completed July 24. The purchase price was not disclosed. The building had been an advertising agency.<\/p>\n<p>&nbsp;<\/p>\n<p>Naylin Rivera is a licensed cosmetologist and has a bachelor\u2019s degree in nursing from Cedar Crest College. She has many years\u2019 experience working with men and women suffering from hair loss caused by chemotherapy and other health issues. She had been looking for a place to start her own salon for eight years. \u201cMy husband found this online just when I was ready to give up,\u201d Naylin said.<\/p>\n<p>&nbsp;<\/p>\n<p>The couple plan to do some renovations to the 1,500-square-foot building and to open in the fall. They are planning two separate rooms so their clients can have privacy. They will offer wigs and hairpieces and other services for men and women coping with hair loss.<\/p>\n<p>&nbsp;<\/p>\n<p>Naylin said her nursing background helps her work with cancer patients who often lose their hair while undergoing chemotherapy. \u201cIt\u2019s very rewarding to be able to help them,\u201d she says. The couple plans to hire a stylist and an assistant.<\/p>\n<p>Information provided to TVL by:<br \/>\nBeth W. Orenstein for,<br \/>\nJeff Barber<br \/>\n122 North 5th Street<br \/>\nAllentown Pa 18102<br \/>\nhttp:\/\/www.lehighfinancialgroup.com\/<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><code class=\"code\">-AMAZONPOLLY-ONLYWORDS-START-<\/code><br \/>\n<div class='adkingprobanner sidebar banner3023'><a href='http:\/\/www.thevalleyledger.com\/' target=\"_blank\" data-id='3023' data-ga='{\"campaign\":\"\",\"banner\":\"\",\"implemented\":\"universal\",\"imp_action\":\"Impression\",\"click_action\":\"Click\"}'><img src='https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/inpostblank.jpg' alt='' \/><\/a><\/div>\n<div class='adkingprobanner sidebar banner7036'><a href='http:\/\/www.thevalleyledger.com' target=\"_blank\" data-id='7036' data-ga='{\"campaign\":\"\",\"banner\":\"\",\"implemented\":\"universal\",\"imp_action\":\"Impression\",\"click_action\":\"Click\"}'><img src='https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/inpostblank.jpg' alt='' \/><\/a><\/div>\n<code class=\"code\">-AMAZONPOLLY-ONLYWORDS-END-<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"&hellip; <a href=\"https:\/\/www.thevalleyledger.com\/?post_type=adverts_posts&p=7036\" class=\"read-more\">Click here to read more... <\/a>","protected":false},"author":2,"featured_media":94218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[69,482],"tags":[],"class_list":["post-94217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-valley","category-press-release-2"],"jetpack_publicize_connections":[],"acf":[],"jetpack_featured_media_url":"https:\/\/www.thevalleyledger.com\/wp-content\/uploads\/2019\/07\/Style-With-Care.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/94217"}],"collection":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94217"}],"version-history":[{"count":0,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/posts\/94217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=\/wp\/v2\/media\/94218"}],"wp:attachment":[{"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thevalleyledger.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}