Coloring the World with Kindness: Crayola Experience is Giving Away a Million Crayons

Celebration of National Crayon Day and 120 Years of Crayola crayons features Crayola Colors of Kindness crayons; registration begins TODAY

EASTON, Pa. (March 24, 2023) – Crayola Experience hopes to inspire kids to color the world with kindness with this year’s Million Crayon Giveaway held at the attraction’s five locations across the country, including the one in downtown Easton, Pa.

The family destination for interactive, creative play will add for a limited time five crayons from the brand’s Color of Kindness collection to the lineup of more than 70 different crayon colors that kids can choose from to customize their FREE crayon box.

Starting today, guests can register (required) for the Crayola Experience Million Crayon Giveaway, which begins on National Crayon Day (3/31) and runs through May 31, 2023, at Crayola Stores adjacent to the attractions in Easton, Pa.; Orlando, Fla.; Bloomington, Minn. (Mall of America); Plano, Texas; and Chandler, Ariz.

Registrants for the colorful experience will pick up a free 32-count crayon box and fill it with their favorite colors from the impressive 40-foot-long Pick Your Pack wall—including for the first time the Color of Kindness crayons Be Sweet to Each OtherYou’re So A-PeelingKind to the CoreRise Above, and Spread Your Wings.

“Celebrating National Crayon Day and the Crayola crayon’s 120th birthday is the perfect time to colorfully inspire happy thoughts, encourage positive interactions, and motivate acts of kindness and compassion,” said Warren Schorr, Crayola Senior Vice President, Business Development, Global Licensing and Experiences.

To participate in the Crayola Experience Million Crayon Giveaway, guests must register at for a date to pick up their crayon box and pick out their crayons at one of The Crayola Store locations in Easton, Pa.; Orlando, Fla.; Bloomington, Minn. (Mall of America); Plano, Texas; or Chandler, Ariz. Pick up dates start National Crayon Day, March 31, 2023, and end May 31, 2023, while supplies last. Availability varies by location. Sign up is on a first come, first served basis. Limit two (2) crayon boxes per household. No purchase necessary. Additional restrictions apply.

About Crayola Experience

Discover the magic of color at Crayola’s premier and one-of-a-kind family destination packed with creative activities and attractions immersed in a world of color. Bigger, brighter, and bolder than ever, the colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. Crayola Experience also is home to The Crayola Store, featuring the world’s largest selection of Crayola products and unique souvenirs, such as plush characters and apparel. To learn more, visit


Information provided to TVL by:
Constance Walker
Crayola Experience