The merger combines the companies’ deep expertise in marketing strategy, public relations, storytelling, video and content production into a single collaborative team.
BETHLEHEM, Pa. (January 12, 2026) – Lehigh Valley-based marketing and video production agencies, Social T Marketing & PR and ASR Media, announced they have merged to form Turnstone Creative, LLC (Turnstone), effective January 1, 2026. The merger brings together two mission-driven organizations to create a full-service communications and marketing agency grounded in strong client relationships, disciplined execution, and long-term impact. As of January 1, 2026, both ASR Media and Social T Marketing & PR have ceased independent operations.
Turnstone Creative unites deep expertise across public relations, marketing leadership, social media, digital communications, storytelling, and video production within a single integrated team. More importantly, the merger formalizes a long-standing collaboration built on shared values, complementary strengths, and a proven approach to client and project management.
“This merger is about much more than expanding services,” said Turnstone Co-Founder Ashley Russo. “We have a shared track record of client success, a shared belief in how strong partnerships work, and a shared commitment to doing things the right way. By bringing our teams together, we are strengthening our ability to guide clients through change with confidence, care, and consistency.”
Russo, founder of ASR Media, serves as Turnstone’s Chief Community and Culture Officer. Tina Hasselbusch, founder of Social T Marketing & PR, serves as Chief Executive Officer. Additional members of the leadership team include President Katie Santana, Vice President of Operations Rachel Moyer, Vice President of Client Experience Stephanie Mettler, and Vice President of Post-Production Abby Mutschler.
The merger represents a natural evolution of the companies’ relationship. In 2012, Russo, Hasselbusch, and Santana collaborated closely to launch ASR Media. In 2017, after identifying a growing need for strategic marketing and public relations services in the Lehigh Valley, Hasselbusch launched Social T Marketing & PR while continuing to work in close partnership with ASR Media. Over time, the firms developed shared systems, aligned standards, and a unified approach to client service.
“Bringing our teams together allows us to build something stronger and more sustainable than either organization could achieve alone,” said Hasselbusch. “We are merging highly effective client and project management systems, expanding opportunities for collaboration, and creating a clear path for continued growth, leadership, and succession within the agency. Most importantly, our clients benefit from greater continuity, deeper insight, and an even stronger team behind their work.”
Turnstone Creative serves mission-driven nonprofits and businesses, taking the time to understand each organization’s goals, challenges, and opportunities. The agency is known for dependable delivery, thoughtful guidance, and a willingness to look beyond defined scopes to support long-term success. Its work spans brand positioning, public relations, social media management, digital marketing, communications planning, content development, and high-impact video production.
Both legacy organizations bring strong records of excellence to the newly formed agency. ASR Media has earned regional and national recognition for its storytelling and video production, including nine Mid-Atlantic Emmy Awards and 31 nominations, as well as multiple leadership and philanthropic honors. Social T Marketing & PR has been recognized by Lehigh Valley Business and the Greater Lehigh Valley Chamber of Commerce, and has been repeatedly ranked by readers as the region’s leading public relations firm and social media marketing agency.
Together, these accomplishments reflect a shared commitment to quality, accountability, and positive impact. The formation of Turnstone Creative establishes a unified agency dedicated to better serving clients, investing in its people, and contributing meaningfully to the communities in which it works.
Learn more about Turnstone’s service offerings at turnstonecreativellc.com.
ABOUT TURNSTONE CREATIVE LLC
Turnstone Creative LLC (Turnstone) is a full-service communications and marketing agency serving clients across the Lehigh Valley and beyond. Formed in 2026 through the union of ASR Media and Social T Marketing & PR, Turnstone brings together decades of hands-on experience across marketing leadership, public relations, social media, storytelling, and video production within one collaborative team.
Turnstone partners with mission-driven nonprofits and businesses, taking the time to understand their goals, challenges, and opportunities. Known for disciplined project management, reliable delivery, and thoughtful guidance, the agency helps clients navigate change, strengthen relationships, and communicate with clarity and purpose.
Services include brand positioning, public relations, social media management, digital marketing, communications planning, content development, and high-impact video. Every engagement is supported by established processes, close collaboration, and a commitment to delivering work that is timely, meaningful, and effective.
For more information, visit http://turnstonecreativellc.com and follow Turnstone on LinkedIn, Facebook and Instagram.
Information provided to TVL by:
Amiee Goldy
