LEHIGH VALLEY, Pa., March 4, 2026 – The Greater Lehigh Valley Auto Dealers Association (GLVADA) is accelerating excellence at the 2026 Lehigh Valley Auto Show, bringing together fashion, philanthropy, life-saving health access, and high-octane competition under one roof.
This year’s show introduces The Color Bar™ by Kendra Scott, expands no-cost prostate cancer screenings with Man Cave Health in partnership with Pocono Raceway and the Prostate Cancer Foundation, and welcomes back the crowd-favorite Pit Crew Challenge.
“We’re giving our guests more ways to engage, give back, and have fun, said Dan Moyer, Executive Director of GLVADA. “With three continuous floors of showroom space featuring more than 44 area dealers representing 75 franchises, this year’s auto show is accelerating excellence in every direction.”
For the first time, Kendra Scott brings its signature Color Bar experience to the Lehigh Valley Auto Show, inviting guests to design custom jewelry inspired by the energy and creativity of motorsports. The giveback runs March 20–22 during show hours.
Twenty percent of each purchase will benefit the Cars & Kids, Because We CARe Foundation. Guests may participate:
- On-site during the Auto Show
- In-store at the Lehigh Valley Mall
- Online using code GIVEBACK-LHZFC
“The Lehigh Valley Auto Show is all about energy, innovation, and community, and those values align perfectly with Kendra Scott’s commitment to philanthropy,” said Kelly John, of Kendra Scott Lehigh Valley. “This collaboration brings a fresh, fashion-forward experience for families while helping us expand the impact of Cars & Kids, Because We CARe.”
The Auto Show will again spotlight men’s health with free Prostate-Specific Antigen (PSA) tests and education from Man Cave Health. Last year, more than 300 men received on-site PSA screenings. Ten participants completed follow-up care as a result of early detection and timely intervention. With anticipated attendance of 65,000+, this year presents even greater opportunity for impact.
“We’re grateful to Dan Moyer and GLVADA for making this event a powerful platform for men’s health,” said Chris Masters, Executive Director of Man Cave Health. “An event of this size allows us to reach more men, remove barriers to screening, and potentially save more lives through early detection.”
Free PSA screenings will be offered at Rauch Fieldhouse on Goodman Campus:
- Friday, March 21: 10:00 a.m. – 5:00 p.m.
- Saturday, March 22: 10:00 a.m. – 5:00 p.m.
- Sunday, March 23: 10:00 a.m. – 5:00 p.m.
Back by popular demand, the interactive Pit Crew Challenge returns after debuting during NASCAR weekend last year. Fans step into the role of a professional pit crew member, racing against the clock to complete simulated tire changes and high-pressure pit stop tasks.
For a $5 donation, the challenge will feature ongoing leaderboard competition through the weekend with top times awarded daily.
The 2026 Lehigh Valley Auto Show takes place March 20–23 at Lehigh University’s Goodman Campus, featuring more than 140,000 square feet of exhibits including new vehicle displays, custom and tuner cars, interactive experiences, youth programming, nonprofit activations, and family-friendly attractions.
Since its founding, GLVADA and its charitable initiatives have contributed more than $1.9 million to regional nonprofit organizations, reinforcing the association’s role as both an industry leader and community partner. The Lehigh Valley Auto Show is expected to draw thousands of attendees and generate significant regional economic activity while connecting consumers with the latest automotive advancements and supporting local nonprofit organizations.
Tickets and additional information are available at lehighvalleyautoshow.org.
GLVADA is also seeking community volunteers to assist with the show and related events throughout the weekend. Interested individuals may contact Dan Moyer at dmoyer2@ptd.net or Volunteer Coordinator Rebecca Shoemaker at bshoemaker@artsquest.org for more information and to sign up.
For event tickets, sponsorship information or media inquiries, contact Dan Moyer at 610-972-5496, dmoyer2@ptd.net.
About Cars & Kids, Because We CARe Foundation
The Cars & Kids, Because We CARe Foundation is the youth and community engagement initiative of the Greater Lehigh Valley Auto Dealers Association (GLVADA). The foundation strengthens the lives of children and families across the region through hands-on educational programming, safety awareness, life skills, and career exploration opportunities. Since 1996, GLVADA and its charitable programs have donated more than $1.9 million to local nonprofits and youth-serving organizations, an average of $150,000 per year.
About GLVADA
The Greater Lehigh Valley Auto Dealers Association is a coalition of 44 new-car dealers with 75 franchises dedicated to promoting automotive excellence and strengthening the communities they serve. Through charitable giving, youth engagement, educational partnerships, and signature events like the Lehigh Valley Auto Show, GLVADA is committed to driving integrity, opportunity, and impact across the region. For more information, visit lehighvalleyautoshow.org.
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