Brand Reputation 101: Protecting and Enhancing Your Brand’s Image, a workshop defining the essentials of building, managing, and protecting a strong brand reputation.
[Greater Lehigh Valley, PA – February 12, 2025] – In a world where every click, tweet, and review can shape a company’s future, a brand’s reputation is more than just a buzzword—it’s a critical asset. On Thursday, February 20, from 5:00 p.m. to 7:30 p.m., industry leaders and forward-thinking professionals will converge at the Northampton Community College Fowler Family Southside Center in Bethlehem, PA, for an immersive workshop titled “Brand Reputation 101: Protecting and Enhancing Your Brand’s Image.”Presented by the American Advertising Federation of the Greater Lehigh Valley (AAFGLV), the region’s leading network for advertising and communications professionals, “Brand Reputation 101” is an immersive workshop designed to equip business owners, entrepreneurs, and marketing professionals with the tools to build, manage, and protect a resilient brand image. The rapid evolution of online communication channels has redefined how brands are built, maintained, and sometimes, unexpectedly challenged and attendees will gain insights into managing these dynamics effectively, ensuring their brand remains a beacon of trust and reliability in an ever-competitive market.
What to Expect:
- Networking and Refreshments (5:00–5:45 p.m.): Kick off the evening by connecting with peers, sharing experiences, and enjoying a selection of food and drinks.
- Expert Presentations (5:45–7:00 p.m.): Dive into engaging discussions and real-world case studies that explore:
- The fundamentals of branding and why it matters.
- Step-by-step techniques to create a memorable, trustworthy brand.
- Success stories—and cautionary tales—of brands that have navigated both triumphs and setbacks.
- Best practices for managing online reviews, including actionable insights on Google reviews.
- Proven strategies for PR and crisis management in an increasingly volatile digital landscape.
- Q&A Session (7:00–7:30 p.m.): Wrap up with an interactive session where attendees can seek personalized advice from industry experts.
Meet the Speakers:
Denis Aumiller – Partner & Creative Director, Lehigh Mining & Navigation
A hands-on creative force known for transforming big ideas into award-winning campaigns, Denis will break down the essentials of brand creation and strategy. His session, Brand Fundamentals, promises to inspire and guide professionals in the art of constructing an enduring brand identity.
Jason Causa – Founding Partner, Things Up & Reviews Up
With firsthand experience in leveraging reputation to drive business growth, Jason will delve into The Art of Reputation Management. His insights draw from years of optimizing customer experience through innovative tech platforms, emphasizing how robust reputation management can elevate ad performance and market share.
Mike Drabenstott – President, Drabenstott Communications Group
Bringing over 30 years of expertise in communications, Mike will lead a session on Public Relations Essentials. His extensive background in crisis communications and media relations will provide invaluable tips on prioritizing media outreach and managing public perception with confidence.
For more information and to register, please visit:
Brand Reputation 101: Protecting and Enhancing Your Brand’s Image « AAF GLV
About American Advertising Federation of the Greater Lehigh Valley
Our mission is to inspire creativity and enhance the professional development of the advertising and marketing communities in the Greater Lehigh Valley Area. We aim to bring together industry professionals and students through relevant events, volunteerism, and recognition of exceptional work within the first and only Lehigh valley advertising and marketing organization. For more information about membership, upcoming events, and AdYack, visit AAFGLV.org.
Information provided to TVL by:
Tiffany Sondergaard
–ts Brand Elevation
https://www.tsbrandelevation.com/
