Collaboration Expected to Boost Excitement Across the Northeast and Beyond
JACKSON, N.J. and ALLENTOWN, Pa. (March 12, 2026) – Six Flags Entertainment Corporation (NYSE: FUN), the parent company of Six Flags Great Adventure and Dorney Park & Wildwater Kingdom, today announced a new strategic partnership with football legend and champion Travis Kelce, who will serve as a brand ambassador for North America’s largest regional amusement park operator.
The partnership brings one of professional football’s most influential and energetic personalities into the Six Flags family, supporting the company’s mission to deliver world‑class thrills and family fun across all its parks — including Six Flags Great Adventure and Dorney Park & Wildwater Kingdom. The collaboration is expected to bring added excitement to fans across the Northeast.
Throughout 2026, Kelce will collaborate with Six Flags to share digital content across his social platforms, engage fans through branded experiences, and support marketing initiatives systemwide. Six Flags also has the right to incorporate Kelce’s name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms and in‑park marketing.
“Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America,” said John Reilly, president and chief executive officer. “His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well.”
“Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter,” said Kelce. “The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to the unforgettable experiences.”
Financial terms of the partnership were not disclosed.
For more information, visit:
https://www.sixflags.com/greatadventure
www.dorneypark.com
ABOUT SIX FLAGS GREAT ADVENTURE
Six Flags Great Adventure boasts four world-class attractions with Six Flags Great Adventure, Hurricane Harbor, Wild Safari and Savanah Sunset Resort and Spa. Home to award-winning rides like Nitro, El Toro and Jersey Devil Coaster, the park offers two areas just for the littlest guests and great family rides for the whole family, plus entertainment, shopping, and a wide variety of dining options. Its Wild Safari is one of the largest safaris outside of Africa and gets guests up-close to more than 1,200 animals from around the globe. Six Flags Hurricane Harbor is one of the Northeast’s largest waterparks with more than 25 refreshing attractions for the whole family. www.sixflags.com/greatadventure
ABOUT DORNEY PARK & WILDWATER KINGDOM
Dorney Park & Wildwater Kingdom offers Pennsylvania’s best value – Two Great Parks All in One. With over 100 rides, shows, and attractions, guests can experience seven thrilling roller coasters, the region’s top-ranked water park, and Planet Snoopy™, home to the largest collection of kids rides in the area. From summer festivals to Halloween thrills, Dorney Park is a must-visit destination for family fun.
ABOUT SIX FLAGS ENTERTAINMENT CORPORATION
Six Flags Entertainment Corporation (NYSE: FUN) is North America’s largest regional amusement-resort operator with 26 amusement parks, 15 water parks and nine resort properties across 16 states in the U.S., Canada and Mexico. The Company also manages an amusement park in Saudi Arabia. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property such as Looney Tunes®, DC Comics® and PEANUTS®.
