From NFL to Denim: AW Selvedge Celebrates Grand Opening

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Join the Southern Lehigh Chamber of Commerce as we celebrate one of the Promenade Shops’ newest and most fashionable businesses: AW Selvedge Denim Co. As the stores seem to empty out of the Promenade Shops with the emphasis on e-commerce, one man takes chances to promote his authentic denim business. As a retired NFL player, Andre Williams wanted to create a brand that suited athletic bodies. Back in the Lehigh Valley after time spent across the US playing football, Williams is looking forward to this opportunity and growing his business in local markets.

Executive Vice President of Affiliated Chambers, Jessica O’Donnell shares her excitement at this opportunity, “The Chamber loves to support local businesses but it’s especially meaningful when we have someone who has been on a national stage come back to invest in the Lehigh Valley community because they know the value and opportunity here at home.”

Read the comprehensive Morning Call article here!

AW Selvedge website:

Find AW Selvedge Denim Co Facebook page here:

Ribbon Cutting Event Page:

When: Thursday September 23, 2021 from 5:30-6:30pm, ribbon cutting ceremony at 6pm

Where: 2880 Center Valley Parkway Suite 608 Center Valley PA 18034

About the Chamber: The mission of The Greater Lehigh Valley Chamber of Commerce is to improve the economy and quality of life in the Lehigh Valley Metropolitan Area.  We accomplish this through business-to-business networking events and marketing products, affinity programs and exclusive, money saving member benefits, training programs, government affairs initiatives and public policy advocacy, and community development enterprises.  With nearly 5,000 members who employ more than 200,000, the Chamber is the largest in Pennsylvania and New Jersey, and in the top ten nationwide.

Information provided to TVL by:
Ashley Lorah
Assistant Vice President SLCC
Greater Lehigh Valley Chamber of Commerce