Bethlehem’s Small Business Saturday to hit Pre-Pandemic Numbers for First Time Since 2019

Holiday Cocktail Trails Show Things are Back to Normal in the Christmas City

Bethlehem, Pennsylvania (November 23, 2022) – Downtown Bethlehem expects Small Business Saturday to show pre-pandemic level success this year. The city views the high turnout for its annual Holiday Cocktail Trails as a sign that people feel safe enough to gather again. Downtown Bethlehem Association (DBA) Manager Kelly Smith said, “This is the first year since Covid-19 hit the nation that Bethlehem’s Holiday Cocktail Trails felt normal, which is a great indicator for strong numbers this Small Business Saturday.” Bethlehem is reporting full hotels, busy restaurants and shops, and its historic Colonial and Industrial areas are bustling again. Smith added, “This is so important for our entire community and it’s finally come full circle. People who have missed the events the past couple years are returning, plus there’s an influx of newcomers just discovering our town.”

#SelfieWithanElfie Contest
Along with the Small Business Saturday deals, shoppers should be on the lookout for some mischievous little elves who can help them win a $200 downtown shopping gift certificate. Downtown Bethlehem Association merchants have hidden elves in their shops. When you find one, take a selfie with it and upload it to a Heart of Bethlehem social media page with the hashtags #shopsmall and #selfiewithanelfie for a chance to win.

12 Days of Giveaways
Local businesses will also participate in a series of giveaways to build on Small Business Saturday and encourage local shopping. Bethlehem’s annual 12 Days of Giveaways begins on December 1. Gifts include a hotel stay, jewelry, baskets of gourmet food, and more. There is no purchase necessary to win and signing up is easy at Check the Heart of Bethlehem Facebook page and website daily for winners.

Small Business Saturday Deals

  • Moravian Book Shop

    • New markdowns up to 50% off and diploma frames 20% off

  • Christmas City and Spirits and Tavern at the Sun Inn

    • Gift Card sale starting Black Friday. $100 gift card for $85

  • AM Luxe

    • Stack up and save Friday and Saturday

  • Seasons Olive Oil & Vinegar Taproom

    • Donating a portion of their sales to charity

  • Franklin Hill Vineyards

    • $25 off a case of wine

  • Clementine Salon

    • 20% off retail products

  • Musselman Jewelers

    • 20% off the whole store

  • Aardvark Sports Shop

    • 20% off apparel and bras and get a free pair of logo socks with a purchase of $200

  • Bethlehem House Gallery

    • 20% off all items in the gallery

  • Domaci

    • Select decorative pillows are buy one, get one 50% off, in stock area rugs are 25% off and select floor model furniture is 25% off


Information provided to TVL by:
Elizabeth Reeves | PR Coordinator
Strong Mountain Media, Inc.