Four NCC Business Majors Take First Place

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BETHLEHEM, PA – A team of Northampton Community College (NCC) students took 1st Place at the Council for Retail and Sales (CRS) Collegiate Challenge Competition held at DeSales University on March 21. NCC’s team of business majors included William Thompson, Joel Borges-Lebron, Michael Dredla and Luis Rodriguez who impressed the judges with their detailed recommendations, creativity, budgetary considerations, and engaging presentation skills.

Seven teams, representing five different colleges – DeSales University, Thomas Jefferson University, Penn State Lehigh Valley, Kutztown University and Northampton Community College – competed. For placing first, NCC’s business team received $1,200 and trophies.

This year’s CRS Collegiate Challenge was “Powered by Walmart,” a project where students developed a written expanded executive summary and presented their creative recommendations that met Walmart’s sustainability objectives. The executive summary and presentations were then judged by Walmart representatives.

The executive summary required students to conduct a situational analysis and competitive analysis and then develop sustainability recommendations with a budget for in-person and online shopping. The budget had to avoid negative costs for the company.

The CRS Collegiate Competition is a bi-annual event hosted by DeSales University in the fall and spring semesters.


About Northampton Community College


With an enduring commitment to the regional community it serves and a focus on student success, Northampton Community College has developed a reputation as an institution of extraordinary distinction, earning accolades at the state and national levels for innovative programs, outstanding faculty and impressive student achievements. It counts among its successful alumni a four-time Pulitzer Prize winner and an Academy Award winning director as well as a host of CEOs, presidents, and leaders of business and industry. Today, Northampton Community College has locations in Bethlehem, Southside Bethlehem, and Monroe County, serving 30,000 students each year from 53 counties, 42 countries and 25 states. For more information, or to apply, please visit www.northampton.eduFollow NCC’s President on Twitter @NCCPresDaveRuth, and follow the College on TikTok @NorthamptonCC and on Instagram @NorthamptonCommCollege. Like us on Facebook at Northampton Community College.