Pennsylvania Shakespeare Festival announces partnership with Seven Sirens Brewing serving Tuesday, Friday, and Saturday evenings this summer

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Center Valley, PA, June 5, 2023— Seven Sirens Brewing Company has been announced as the official brewery of Pennsylvania Shakespeare Festival. You can purchase craft beer, seltzer, or cider direct from the brewery “Water Buffalo” which now has its home “On the Green” in front of the Labuda Center for the Performing Arts at DeSales University. Seven Sirens will serve on Tuesday, Friday, and Saturday evenings before performances, although you don’t have to see a performance to patronize the brewery and enjoy the live pre-show music at the same time.

ShakesBeer Tuesdays with Seven Sirens Brewing beginning tomorrow June 5, “On the Green” 

Beginning tomorrow, from 5:30pm to 6:30pm, PSF launches ShakesBeer Tuesdays where you can enjoy a local acoustic musician performing before the show and a cold beverage from Seven Sirens. Patrons can also enjoy a variety of wraps, sandwiches, and salads from the Shakespeare Café.

ShakesBeer Tuesdays will kick-off with music by Kendal Conrad, a singer-songwriter and social media influencer, her single “Leader of the Pack” garnered over 26 million views on TikTok and over 1 million plays on SoundCloud. She sang a duet onstage with Keith Urban at Musikfest in Bethlehem, PA.

The Tuesday performances are free to attend. Artistic Director Jason King Jones states, “PSF has a great history of free pre-show entertainment. Now, with Seven Sirens Brewing and singer-songwriters like Kendal Conrad, there are even more reasons to spend the summer with PSF.”

The complete line-up of artists for ShakesBeer Tuesdays will be announced soon; and live music will be free to enjoy before every performance this summer.

PSF 2023 Summer Season: 

Schubert Stage: Henry IV, Part 2 (May 31 to June 11); James and the Giant Peach (July 7 to Aug 5); Lady Day at Emerson’s Bar & Grill (July 19 to August 6).

Main Stage: In the Heights (June 14 to July 2); The Tempest (July 12 to August 6); Jane Austen’s Sense and Sensibility (July 20 to August 6); Shakespeare for Kids (July 26 to August 5).

Outdoor Summer Stage: The Complete Works of William Shakespeare (abridged) [revised] [again] (June 28 to July 16).

“Play On!” A Midsummer Night’s Dream Community Tour: (June 2 to June 18).

The 2023 Season Sponsors are Yvonne Payne and Edward Spitzer. The Associate Season Sponsors are Douglas Dykhouse, Linda Lapos and Paul Wirth, Kathleen Kund Nolan and Timothy E. Nolan, The Szarko Family, and Harry C. Trexler Trust.

Subscriptions and single tickets can be purchased online or by calling 610.282.WILL [9455] or by visiting the PSF box office at the Labuda Center for the Performing Arts. The Festival encourages patrons to order early for the best seating options.

Artistic Leadership:

Jason King Jones, Artistic Director

Casey William Gallagher, Managing Director

Dennis Razze, Associate Artistic Director

About Pennsylvania Shakespeare Festival

Pennsylvania Shakespeare Festival is the only professional Equity theatre of its scope and scale within a 50-mile radius. PSF is one of only a handful of theatres on the continent producing Shakespeare, musicals, classics, and contemporary plays, all of which can normally be seen in repertory and in multiple spaces within a few visits in a single summer season. Similarly, PSF was among just a handful of theatres on the continent in recent summers to produce three Shakespeare plays in a single summer season. A patron would have to travel seven to nine hours from PSF to find a comparable range of offerings at a single theatre within a few weeks’ time.

The Festival’s award-winning company of many world-class artists includes Broadway, film, and television veterans, and winners and nominees of the Tony, Emmy, Obie, Outer Critics Circle, Drama Desk, Jefferson, Hayes, Lortel, and Barrymore awards. A leading Shakespeare theatre with a national reputation for excellence, PSF has received coverage in The Washington PostNPRAmerican Theatre Magazine,, The Philadelphia Inquirer, and in recent seasons The New York Times has identified PSF as one of the leading summer theatre festivals in the nation. “A world-class theater experience on a par with the top Bard fests,” is how one New York Drama Desk reviewer characterized PSF.

Founded in 1992 and the Official Shakespeare Festival of the Commonwealth of Pennsylvania, PSF’s mission is to enrich, inspire, engage, and entertain the widest possible audience through first-rate productions of classical and contemporary plays, with a core commitment to Shakespeare and other master dramatists, and through an array of education and mentorship programs. A not-for-profit theatre, PSF receives significant support from its host, DeSales University, from the Pennsylvania Council on the Arts, and the National Endowment for the Arts. Traditionally, with 150 performances over ten weeks, the Festival attracts patrons each summer from 30+ states. In 30 years, PSF has offered 200+ total productions (82 Shakespeare), and entertained 1,000,000+ patrons from 50 states, now averaging 34,000-40,000 in attendance each summer season, plus another 13,000 students each year through its WillPower Tour to schools. PSF is a multi-year recipient of awards from the National Endowment for the Arts: Shakespeare in American Communities, and is a constituent of Theatre Communications Group, and the Shakespeare Theatre Association (STA). In 2013, leaders of the world’s premiere Shakespeare theatres gathered at PSF as the Festival hosted the international STA Conference. The Festival’s vision is for world-class theatre.


About Seven Sirens Brewing Company: Mission

To build a destination for quaffing delicious beverages that are both unique and aligned with your values. We source local/organic ingredients from farmers we know and partners we trust, supporting our communities while creating meaningful relationships with those around us. Our goal is to create experiences where passion, purpose, acceptance, and well-being come together. We strive to be a vital partner in the renaissance of our home, Bethlehem, Pennsylvania. Veteran Owned: by Jordan Serulneck; and Josh Divers.

Brewery Locations:

Bethlehem: 327 Broadway, Bethlehem, PA 18015

The Blendery: 1247 Simon Blvd (N108) Easton, PA 18042


Information provided to TVL by:
Tina Louise Slak
Pennsylvania Shakespeare Festival
The Professional Theatre at DeSales University
2755 Station Avenue
Center Valley, PA 18034
p: 610-282-WILL [9455]