Start the New Year Sweet at PEEPSFEST® 2023!

Bethlehem, PA, November 3, 2023 – Closeout 2023 in the sweetest way by joining ArtsQuest and Just Born Quality Confections for PEEPSFEST® Saturday, Dec. 30 and Sunday, Dec. 31 from 3-6 p.m. Tickets for this outdoor event, featuring fun, fireworks and the annual PEEPS® Chick drop are on sale now! You can purchase tickets for PEEPSFEST® here! In addition, the Ice Rink at SteelStacks presented by Lehigh Valley Reilly Children’s Hospital will also be open for its second year in a row. Skate sessions are available between 3 p.m. and 4:30 p.m. during PEEPSFEST®. Those tickets can be purchased here!

“We’re absolutely thrilled that the PEEPS® Chick Drop has become such a beloved New Year’s Eve tradition, not just for our local families, but for fans all over the country,” says Courtney Angle, Corporate Affairs Specialist at Just Born Quality Confections. “Every year, we look forward to celebrating with the PEEPS®-loving community at PEEPSFEST®, and we’re excited to give our fans a ‘sneak-PEEP’ at the newest Easter flavors!”

There will be outdoor family-friendly activities, entertainment, and s’mores prior to the annual PEEPS® Chick drop on Saturday and Sunday. The PEEPS® Chick, 400 pounds and 4 feet and 9 inches tall, will descend at 5:35 p.m. for the countdown into the New Year on both nights (Dec. 30 and 31), followed by a stunning display of fireworks.

This year’s outdoor festival tickets (limited supply) are $5 per person. Tickets also include Just Born Quality Confections goodie bags for all kids under 12, a free s’mores kit for all kids under 12, PEEPS® sampling stations and live musical performances. You can purchase tickets here!

The whole family can come and enjoy activities such as the PEEPSFEST® Scavenger Hunt, cornhole, Jenga and crafts by local groups from around the Lehigh Valley!

The PEEPSONALITY® Family Fun Run & Walk returns for another year on Dec. 30 at 1:30 p.m. You can register the whole family to enjoy the SteelStacks campus along the less-than-one-mile course. Best-expressed PEEPSONALITY® Family Fun Run and Walk winners will receive special gift bags. For $10 (including the cost of PEEPSFEST® and PEEPSONALITY® Family Fun Run and Walk) families can enjoy the annual run/walk, enjoy early entry to the event and pictures with mascots from around the Lehigh Valley. Brand new this year, participants throughout the walk will get to try new and exciting PEEPS® Marshmallow flavors that will be debuted this upcoming Easter season. Be sure to sign up for the walk as participants will be the first to try these tasty new flavors! You can purchase tickets for PEEPSFEST® and PEEPSONALITY® Family Fun Run and Walk here.

For $25, including the cost of ice skating and PEEPSFEST®, you can skate at the Ice Rink at SteelStacks presented by Lehigh Valley Reilly Children’s Hospital. The skating sessions available are 3 p.m. and 4:30 p.m. on Dec. 30 and 31. You can book these tickets here.

On Dec. 30, you can combine PEEPSFEST®, the PEEPSONALITY® Family Fun Run & Walk and ice skating for $30 altogether!

Down for a sweet competition? Join in on the Just Born Quality Confections’ Lehigh Valley PEEPS® Scholastic Diorama Competition, now in its fifteenth year! Decide on an idea and start creating using all the sweets available in the kit. Kits can be picked up starting Nov. 6 at the Banana Factory during their operating hours listed here. Photos will need to be submitted by Dec. 11. There will be an online gallery on display through Sat. Dec. 31 where you can cast your vote for the PEEPle’s Choice winner! Register for the competition and get more information here.

Additional information and tickets can be found here.

About ArtsQuest
ArtsQuest’s mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest™ supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events. Through festivals such as its flagship event, Musikfest; the Banana Factory Arts Center; and the ArtsQuest Center at SteelStacks arts and cultural campus, ArtsQuest’s programming reaches more than 1.9 million people annually. The organization’s programs and events, of which over 50% are free to attend, have a combined economic impact of more than $136 million annually in the region.

About Just Born Quality Confections
Just Born Quality Confections is a third-generation family-owned candy manufacturer with its purpose to bring sweetness to people’s lives.  Just Born is the maker of some of America’s most beloved and iconic brands – PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®. As Just Born celebrates a century of sweetness, it has enjoyed being a part of family traditions and memories for 100 years. In 1923, the founder, Sam Born, opened a small candy shop in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived and, in 1932, moved its operations to Bethlehem, PA where it has grown to become one of the largest candy companies in the US by giving back to the community, being good environmental stewards and creating a culture where people want to work.



Information provided to TVL by:
Abigail Wolf