Liberty High School Marketing Musikfest Class Announces Upcoming Artists at this Year’s Musikfest
Bethlehem, Lehigh Valley, PA., May 8, 2025 –The Liberty High School Marketing Musikfest class is proud to announce their three upcoming artists performing at Musikfest 2025: SLAMB, Alex Cano, The Skating Party and Swing that Cat. These bands will take the stage at Plaza Tropical on Saturday, August 2, 2025, during the following times:
- Swing that Cat – 12 p.m.
- SLAMB – 1 p.m.
- Alex Cano – 2 p.m.
- The Skating Party – 3 p.m.
Originating in Philadelphia, Swing that Cat engaged in many live acts, including radio, podcasts and other streams around the world. This band has an interesting style of jazz mixing “The sultry Jazz sound of Sarah Vaughan and Rosemary Clooney with the bawdy early rock-n-roll roar of Etta James.” Their latest album release was ~Leap!~ in 2024.
SLAMB, an acronym for the members’ names, Sean, Liam, Andrew, Mike, and the silent B, Ben, is a young, up-and-coming cover band out of Easton, Pennsylvania. All five members have been friends for many years, and during their high school years in 2019, decided to combine their talents and passions for entertaining to form SLAMB.
Alex Cano, a Rock/Americana artist, has been compared to bands and other artists such as: Foo Fighters, Led Zeppelin, Pearl Jam, The Black Crowes, Jason Isbell and Johnny Cash. His Debut album, Every Rise of the Sun is storytelling about survivorship along with resilience and connecting with the audience. . A unique mix of Philly Dream Pop & Post-Punk, the Skating Party started out as a side project in 2012 focusing on layered melodic chords recorded from the bedroom of Gregory James. The Latest Album, Age of the Cruel, was released in January 2024.
What is Marketing Musikfest?
About Marketing Musikfest: Marketing Musikfest is a unique, hands-on program offered at Freedom High School, Liberty High School and the Lehigh Valley Charter High School for the Arts. In this course, students play an active role in shaping Musikfest—the nation’s largest free music festival—by selecting bands to perform and leading key aspects of the festival’s programming, marketing and public relations efforts.
At Liberty High School, students are tasked with auditioning and selecting four bands, creating and managing a working budget, and developing marketing strategies that align with real-world industry standards. Throughout the semester, representatives from ArtsQuest, the nonprofit organization behind Musikfest, visit the class to mentor students on programming, marketing and PR best practices.
Collaboration is at the core of the program. Students work in teams to choose artists, design promotional content, draft press releases and plan a media event in partnership with ArtsQuest to wrap up the semester. This year, the class divided into four groups—each focused on promoting a specific artist or band—working together to bring their ideas to life and contribute to the ongoing success of Musikfest.
Band/Artist Pages:
Swing that Cat: https://www.swingthatcat.band/
SLAMB: https://www.slambofficial.com/
Alex Cano: https://www.alexcanomusic.com/
Skating Party: https://theskatingparty.bandcamp.com/album/age-of-cruel
About ArtsQuest
ArtsQuest’s mission is to provide access to exceptional artistic, cultural and educational experiences using arts and culture as key elements of economic development for our urban communities. ArtsQuest™ supports this mission via the presentation of performing and visual arts, film, arts education classes and outreach, youth programming and cultural events. Through festivals such as its flagship event, Musikfest; the ArtsQuest Creative Factory powered by PPL; and the ArtsQuest Center at SteelStacks arts and cultural campus, ArtsQuest’s programming reaches more than 1.9 million people annually. The organization’s programs and events, of which nearly 40 percent are free to attend, have a combined economic impact of more than $136 million annually in the region.
Information provided to TVL by:
Bryn Keeney
