BETHLEHEM, Pa., (January 7, 2019) — SWBR, a Bethlehem-based advertising, marketing and PR agency with nearly 50 years of creative and strategic excellence, has hired Lindsay Ball as senior account executive.
Ball leads day-to-day management of SWBR’s diverse B2B and B2C marketing clients in health care, tools, building materials, education and other industries. She is responsible for cultivating and maintaining client relationships, proposing solutions and ensuring projects are seen through from start to finish.
“As we continue to expand our business through new clients, organic growth and enhanced capabilities, Lindsay is the perfect addition to our team,” said Scott Friedman, SWBR president and COO. “Lindsay’s client service skills, digital expertise and boundless enthusiasm enable her to make an immediate and deep impact.”
Prior to joining SWBR, Ball worked in account management and direct sales at Team Velocity Marketing, a full-service advertising agency in Herndon, Va. With nearly 10 years at full-service advertising agencies in the Washington, D.C. area, Ball returns to Pennsylvania with her husband and three sons. Ball attended the University of Pittsburgh, where she double majored in English Writing and Political Science.
Information and image provided to TVL by:
VP, Strategic Communications at SWBR