WDIY-FM Repeats Record-Setting $100k Benchmark for Fall Membership Campaign, Provides Over 11,900 Meals to Second Harvest Food Bank

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Photo: WDIY staff and volunteers mark the end of the Fall Membership Drive with food donations for Second Harvest Food Bank that were also collected at the station during the on-air campaign. Left to right: Development Director Shamus McGroggan, Operations Director Neil Hever, Office & Finance Manager Arlene Clendenning, Community Relations Manager Alison DelRe, fall intern and Lehigh University senior Alexi Raskin, WDIY Classics host and Board member Karen El-Chaar.

 

(Lehigh Valley, PA) – For the second year in a row, Lehigh Valley NPR station and public radio station WDIY 88.1 FM has surpassed $100,000 raised from listener contributions in a single membership campaign.

The fundraising benchmark was met last week during WDIY’s annual fall membership campaign which concluded on Friday morning. This repeats the success of the station’s efforts in the fall of 2018 where the station first exceeded the $100,000 milestone. 2018 and 2019 are the first years WDIY has seen this level of fundraising support in its 25-year history.

Donations from WDIY members during the campaign will also result in 11,951 meals being provided to those in need through Second Harvest Food Bank of the Lehigh Valley & Northeast Pennsylvania. This is thanks to a partnership between WDIY and Valley National Financial Advisors, wherein Valley National Financial Advisors agreed to match a portion of each listener donation with meals purchased for Second Harvest Food Bank to deliver.

WDIY executive director Greg Capogna pointed to the fundraising success as evidence of WDIY’s growing prominence in serving the Lehigh Valley. “Seeing this level of response from the community for a second year in a row is extremely gratifying. It lets us know that the listeners recognize the service WDIY provides, and that they truly value that service,” he said.

WDIY, whose broadcast studios are located in South Bethlehem, is celebrating its 25th anniversary of broadcasting as the Lehigh Valley’s locally-based station carrying NPR programming. In addition to award-winning NPR news programs such as Morning Edition and All Things Considered, the station features local programming hosted by over 90 volunteers from the community. This includes public affairs programming as well as a wide range of music programming covering genres ranging from classical, jazz and blues to folk, indie rock and world music.

WDIY broadcasts at 88.1 FM, its main signal, whose broadcast radius stretches from areas immediately outside of Reading to the west; Jim Thorpe to the north; Quakertown to the south; and Clinton, New Jersey to the east. WDIY also has transmitters serving Easton-Phillipsburg at 93.9 and Fogelsville-Trexlertown at 93.7. In addition, WDIY streams on the web at wdiy.org.

 

Information provided to TVL by:
Shamus McGroggan
WDIY 88.1 FM
Development Director