The PEAK TV to Kick Off Season 22 This Summer

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The 12-episode season featuring new segments will begin on June 5.

Bethlehem, PA (May 31, 2023) – The PEAK TV, an ongoing decade-long partnership between ASR Media Productions (ASR) and St. Luke’s University Health Network (SLUHN), will kick off its 22nd season on June 5, 2023. Twelve episodes will air weekly on Mondays at 6:30 PM on WFMZ – Channel 69 throughout the summer, acting as viewers’ Lehigh Valley source for health, community, and entertainment.

Hosts Ashley Russo and Mike Mittman are excited to continue a three-season partnership with Discover Lehigh Valley, featuring the refreshed PEAK at the Valley segment and introducing a new accessibility-focused segment called Front Row with Chaz. Additionally, continuing from previous seasons, season 22 will feature inspiring nonprofit spotlights and informative health stories and tips from SLUHN physical therapists and pediatric experts.

Photo credit: ASR Media Productions

Hosted by Holly Harrar, director of content & social at Discover Lehigh Valley, the PEAK at the Valley segments will showcase attractions around the region, like hiking trails, ice cream shops, picnic spots, and more. It will inspire viewers to familiarize themselves and visit more of the Lehigh Valley.

“I am excited to continue our partnership with The PEAK TV with PEAK at the Valley,” says Harrar. “Summer is the perfect time to explore Lehigh Valley and engage with places you might drive by daily. It’s a privilege to show off these special spots and help Lehigh Valley natives create new experiences.”

Hosted by author Chaz Hayden, Front Row with Chaz, the newest addition to The PEAK TV’s season 22, will highlight accessibility at various locations throughout the Lehigh Valley. Hayden, born with a disability called spinal muscular atrophy, has experience exploring the Lehigh Valley with his wheelchair. He will give viewers a front-row seat to all of Lehigh Valley’s most fun, accessible spots.

“I’ll be taking viewers behind the scenes at different venues, events, and businesses in the segment, Front Row with Chaz, and will call out accessibility in the Lehigh Valley,” says Hayden. “People with disabilities often don’t venture out because we don’t always know what’s accessible or if we can have a good experience. I’m excited to shine a spotlight on the Lehigh Valley spots that have put in the work to allow everyone to enjoy their space.”

The new season will also feature a reworked iteration of Voices of the Valley, hosted by ASR’s very own Sara Viteri. The new version will feature Viteri diving deep with Lehigh Valley business owners, discussing their work, products, services, and more.

“Sara is the perfect fit for our new Voices of the Valley segment,” says Ashley Russo, host of The PEAK TV and president and owner of ASR. “Her impressive hosting experience shows on camera, and her excitement about the Lehigh Valley translates to viewers, encouraging their enthusiasm, too.”

After their initial airing, each episode will be posted on YouTube and The PEAK TV’s website for future viewing.


About St. Luke’s

Founded in 1872, St. Luke’s University Health Network (SLUHN) is a fully integrated, regional, non-profit network of more than 16,000 employees providing services at 14 campuses and 300+

outpatient sites. With annual net revenue greater than $2 billion, the Network’s service area includes 11 counties: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe, Schuylkill, and Luzerne counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. Dedicated to advancing medical education, St. Luke’s is the preeminent teaching hospital in central-eastern Pennsylvania. In partnership with Temple University, St. Luke’s created the Lehigh Valley’s first and only regional medical school campus. It also operates the nation’s longest continuously operating School of Nursing, established in 1884, and 38 fully accredited graduate medical educational programs with 347 residents and fellows. St. Luke’s is the only Lehigh Valley-based health care system with Medicare’s five- and

four-star ratings (the highest) for quality, efficiency, and patient satisfaction. St. Luke’s is both a Leapfrog Group and Healthgrades Top Hospital and a Newsweek World’s Best Hospital. In 2020, two of IBM Watson Health’s 100 Top Hospitals were St. Luke’s hospitals. St. Luke’s University Hospital has earned the 100 Top Major Teaching Hospital designation from IBM Watson Health eight times in total and six years in a row. St. Luke’s has also been cited by IBM Watson Health as a 50 Top Cardiovascular Program. Utilizing the Epic electronic medical record (EMR) system for both inpatient and outpatient services, the Network is a multi-year recipient of the Most Wired award recognizing the breadth of the SLUHN’s information technology applications such as telehealth, online scheduling, and online pricing information. St. Luke’s is also recognized as one of the state’s lowest-cost providers.

About ASR Media Productions

ASR Media Productions, creators of meaningful media such as Emmy® award-winning The PEAK TV, Lehigh Valley’s premier lifestyle program airing locally on WFMZ – Channel 69. Founded in 2012, the five-time Emmy® award-winning organization specializes in video and television production services, creative direction and writing, documentary storytelling, commercial concept and development, hybrid and virtual event conception, creation, execution and recaps, and media training as well as marketing and social media placement that complement and enhance a company’s existing efforts. ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences. Each customized project is designed to meet our client’s immediate and long-term goals.


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Grace Doulé