Es Tiempo, PBS39’s Spanish-language talk show, will return for a third season beginning at 3:30 p.m. on Saturday, September 7.
Bethlehem, PA. – August 30, 2019 – The third season of PBS39’s Es Tiempo will premiere at 3:30 p.m. on Saturday, September 7, 2019. This weekly Spanish-language talk show highlights the diversity and cultural essence of the Latino community in the Greater Lehigh Valley.
Es Tiempo discusses issues surrounding education, culture, politics and economics. The show also features lifestyle segments focused on cooking, fitness and more. Guests include business owners, educators, entertainers and leaders in the Latino community from across the Lehigh Valley.
“PBS39 is proud to present a third season of Es Tiempo,” Tim Fallon, Chief Executive Officer of PBS39 said. “The team has done a fantastic job capturing the vibrancy of the community, while tackling important issues. We are excited to see this show and audience continue to grow.”
Es Tiempo is hosted by Genesis Ortega and Victor Martinez. Ortega has a passion for community outreach, especially as it pertains to the Hispanic community. She was recently named Hispanic Businessperson of the Year during the Greater Lehigh Valley Chamber of Commerce Excellence in Business Awards. In addition to hosting, she serves as Membership and Community Engagement Ambassador for PBS39. Ortega also serves as a Board member of the FE Foundation program, which brings together students, university faculties, and local businesses and organizations in order to introduce comprehensive life skills and entrepreneurial training to high school students of the Lehigh Valley. Prior to joining the team at PBS39, she worked in Congressman Charlie Dent’s office. There, she had the opportunity to interact with constituents and community leaders from across the 15th Congressional District in Lehigh, Northampton, Berks, Lebanon, and Dauphin counties. Ortega studied International Management and French at Moravian College, graduating in 2013. She is fluent in both Spanish and French and had the opportunity to study abroad in both Spain and France.
“I am honored to work on a project that fulfills a need in our community, ” Ortega said. “I am proud of all we have done so far on Es Tiempo. I cannot wait for our audience to see what we’re working on now!”
Victor Martinez, also known as VJ MAR, began his broadcast career in local Spanish radio in Orlando, Florida at the age of 13. At the age of 19, Martinez became one of the youngest program directors in the U.S. and was later recognized by R&R magazine for his promising talent. While in radio, he expanded his broadcast career by becoming a reporter/anchor for WFMZ in Allentown. Later he worked for NY1 News in New York City where he covered the United Nations, the September 11 attacks and the 2003 World Series. After three years, he stepped away to become the Programming Director for Clear Channel Radio, successfully launching VIVA 105.7FM, Mega 101 and Rumba 100.3. After a few years, Victor returned as a reporter for Fox 5/Georgia TV where he became an Emmy award-winning journalist. In 2007, he returned to Florida as the Managing Editor and Anchor of News 13 En Español, where he won two Paoli Awards & the Coqui de Oro Award. He then returned to radio as the Program Director at Caliente 105.3FM and then Program Director at El Zol 107.9 where he was nominated for the “Medalla Cortez” Award for Program Director of the year and was honored as the Person of the Year after raising more than $300K for the Children’s Miracle Network.
“At La Mega we are very happy with the partnership we have established with PBS39,” Martinez said. “It has been an honor to work on Es Tiempo. We are proud of the past two seasons and excited for what’s coming up on our third season.”
The premiere episode will feature three performers from the community; professor, author and poet Javier Avila; dance instructor Rodney Santiago; and Rigo Peralta, an internationally-renowned artist. Visit PBS39.org to watch the first two seasons. Check your local listings to find PBS39/WLVT on your cable or satellite provider.
PBS39 acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley through its dynamic communication platforms and resources. PBS39 Reporter Corps® journalists are embedded in the ten counties that make up the Greater Lehigh Valley. The PBS39 Reporter Corps® creates community-focused content for PBS39 News Tonight and for the PBS39 digital platform. PBS39 and the United Way of the Greater Lehigh Valley are partnering to fund and fulfill the regional literacy initiative Lehigh Valley Reads. This campaign is working to ensure all Lehigh Valley students read on grade level by the end of third grade by 2025. Battling Opioids: A Project of Pennsylvania Public Media is a collaborative, multi-media, effort undertaken by all seven PA Public Media stations. This initiative uses public media’s combined resources of TV, radio, online, social, digital, and community outreach events for one common good – to save lives. PBS39, part of Greater Lehigh Valley Public Media, is a community-owned public media station serving eastern Pennsylvania and New Jersey. PBS39 is licensed in Allentown to the Lehigh Valley Public Telecommunications Corporation. For more information, visit PBS39.org.
Information provided to TVL by:
Public Relations/Promotions Manager, PBS39